We are a certified B Corporation®

In fact, we were the first UK promotional products company to gain B Corporation certification and we've just recertified.

But what does that actually mean?

In a nutshell, B Corporations are leaders of the global movement of people using business as a force for good. Our community includes leading brands worldwide, and our ambition is to inspire the wider business community to compete not only to be the best in the world - but to be the best for the world.

B Corp LogoB Corp Logo

We have recertified as a B Corp following a complex evaluation and verification process across the four areas of Governance, Workers, Environment, and Customers. Being a part of the movement is a long-term commitment to balancing people, profit and planet.

Find out more about what being a B Corp means for us and for you right here.

It's more than just green-washing...

Unlike traditional corporations, we're legally required to consider the impact of our decisions on all of our stakeholders (e.g. employees, suppliers, consumers, the community and the environment). And being B Corp isn't just a rubber stamp for us - it's the ethos that runs through our DNA here at Fluid; to be exceptional for the business, the wider community, and ourselves.

It supports our vision: Meaningful Merchandise, Exceptional People.

Meaningful Merchandise

Encouraging customers to make informed product choices that reduce environmental impact and last longer, as well as giving the best brand impact.

Exceptional People

Giving everyone who works for us and with us the opportunity to be the best they can be - to do amazing things for our customers, for themselves and for their communities.

Taking part in B Corp month.

B Corp month is an annual, global campaign where the B Corp community joins together to celebrate everything it means to be a B Corp.

We’ve always said it’s more than just merchandise to us. It’s about being useful and meaningful. That’s why we’re so excited to Go Beyond merchandise this B Corp month and share with you all the amazing things we’re doing for our people and planet and, well, you!

This B Corp month (and, well, every month) it’s about giving back, putting the focus on being more. We want to break the stigma around the merchandising industry. To be leaders in an eco-revolution shaking product media to its core. Whether you're a business owner, an entrepreneur, or just someone who cares about the world we live in, join us and discover how you can use your own power to make a positive impact.

We’ve not only committed to being Carbon net zero by 2030 but, to further reduce our impact on the environment, we’re excited to share our #ATreeWithEveryOrder initiative!

Since 2021, we’ve partnered with Ecologi, a fellow B Corp that plants a tree for every order you place with us. Through this, you’re helping to reduce carbon pollution, create employment for local families, and restore wildlife habitats. We’re accelerating towards a more sustainable future, and we love that you’re helping to pioneer this awesome achievement!

And it doesn't stop there. We have three pillars of accountability that guide our business behaviour. To we ensure we're always doing our best. Read more about Fluid Friends, Fluid Family and Fluid Futures.

The 3 pillars that guide our business




B Corps we work with

We work with a wide array of fantastic brands and every single one of them has something in common: they’re making BIG POSITIVE STRIDES, to make the world a better place. That’s why we want to share their stories with you. Download our brochure to find out more.

We’re always looking to build relationships with brands that are as passionate about sustainability and social causes as we are, so let us know if there are any brands you love that you think we should work with too.

For the latest news on all things Fluid, B Corp and more, check out our news below.