fluid futures

Giving something back

At Fluid, we think beyond profit to support projects and make a meaningful contribution to the wider community. Whilst we certainly aren't perfect, we're authentic - and always try our best to deliver products with minimal impact on our environment, and give back to the community and projects that benefit others - not just ourselves.

We promise to be responsible, which means that our drive to help inform better product choicesgoes beyond the pursuit of profit. Our Futures group at Fluid is dedicated to finding ways to do thing better - listening to new ideas, starting conversations, and encouraging small changes that make our industry a better place.

Way back in 2006, we launched 'Eco Incentives' as an environmentally led sub-brand of Fluid. It soon became clear that our eco range not so much of a niche and more of a central part of our ethos and core business - so we merged it into the core brand. We went on to achieve carbon neutral status and ISO 9001 & 14001 accreditation, as it became obvious that strong purpose meant good business. Better business allowed us to do more beyond profit.

Charitable work

As part of our commitment to the wider community, we also encourage the team to get involved in various charitable works to highlight issues and help where we can. We've also set up a Charity & Community Project Match Funding scheme - read more on that by clicking the link below - or read up on what we've been getting involved in on our blog...

Our Three Pillars

As part of our commitment to people, environment and community, we have developed a 'purpose framework' - designed to ensure we're always being our best selves in everything we do. Our three pillars - Futures, Friends, and Family - articulate our business ethos beyond profit and help to govern the commercial decisions we make.

Fluid Futures
(you are here)

Fluid Friends

Fluid Family

B Corp Certified

We're also B Corp Certified, meaning we meet the highest standard of verified social and environmental performance, transparancy and accountability, to balance profit and purpose. You can read more about B Corporations, and what it means to be one, right here.

We’re carbon neutral

Being carbon neutral is something that a lot of businesses talk about - especially in recent years. Here at Fluid, we’re proud to say that we’ve taken action on climate change, working to offset our carbon emissions - and are officially a ‘carbon zero’ company. Both our Cornwall HQ and Bury St Edmunds offices are completely powered by renewable energy. Read more on that here.