Creative Assembly: Bespoke Backpacks
Creative assembly originally approached Fluid with an idea of their preferred product, but no specific item in mind. They needed a premium bag, similar to some existing bags available on the retail market, the same high quality and finish, but with their own customisations.
Prices and quantities were discussed before quickly coming to an initial agreement based on designs provided by us. These were reviewed and adapted to better suit the brand, with pantone matched linings, additional pockets, customised zip pulls, and other additional details discussed and implemented.