We are a certified B Corporation®!

So what does that actually mean?

In a nutshell, B Corporations are leaders of the global movement of people using business as a force for good™.

Our community includes leading brands worldwide, and our ambition is to inspire the wider business community to compete, not only to be the best in the world, but to be the best for the world.

We’re super proud to be part of this movement to redefine success in business and build a more inclusive and sustainable economy, meeting higher standards of social and environmental performance, transparency, and accountability.

It’s more than just green-washing…

Unlike traditional corporations, we’re legally required to consider the impact of our decisions on all of our stakeholders (e.g, workers, suppliers, community, consumers and the environment).

And being a B Corp isn’t just a stamp for us - it’s the ethos that runs through our DNA here at Fluid; to be exceptional for the business, the wider community and ourselves. It supports our vision: Meaningful Merchandise, Exceptional People.

Meaningful merchandise: Encouraging customers to make informed product choices that reduce environmental impact and last longer, as well as giving the best brand impact.

Exceptional People: Giving everyone who works for us and with us the opportunity to be the best they can be – to do amazing things for our customers, themselves and for the community.

And it doesn’t stop at certification, we have 3 pillars of accountability that guide our business behaviour so that we’re always being our best selves: Read more about Fluid Friends, Fluid Family and Fluid Futures.