fluid friends

At Fluid, we like to think of our customers and suppliers as friends.

We want to build mutually valuable relationships that will being both commercial success and positive industry change. It’s about valuing partnerships over transactional relationships, and being successful together over simply making a profit. We encourage our friends and partners to think differently about the industry, to make informed choices around products which can help reduce our environmental impact whilst still delivering exceptional brand impact and added value.

Our service goes beyond simply supplying merchandise – from supporting more informed product choices to offering expert advice on how to get the very best return on investment.

Our Three Pillars

To develop our commitment to our people, environment and community, we have now established a ‘purpose framework’ which we designed to ensure we are always being our best selves in everything we do. Our three pillars - Fluid Friends, Fluid Family and Fluid Futures - articulate our business ethos beyond profit and help to govern the commercial decisions we make.

B Corp Certified

We are also B-Corp Certified, meaning we meet the highest standard of verified social and environmental performance, transparency and accountability, to balance profit and purpose. You can read more about B-Corp and what it means to us here.