![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling.jpg)
![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling.jpg)
Case Study: Leeds City Council
The Client:
Leeds City Council, established in 1974, is the local authority of the City of Leeds, West Yorkshire, and provides the majority of local government services in Leeds.
The Brief:
The project aimed to raise awareness of Leeds Cycling, whilst creating a focal point in Leeds City Square for spectators and media coverage of the Tour de France.
Target Market/Industry:
Tour de France spectators and media coverage
The Challenge:
The object had to be large enough to draw the crowds from Leeds Central train station to the race start line, and really stand out on the media coverage.
![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling1.png)
![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling1.png)
The Solution:
Leeds City Council’s account manager, James, came up with the idea of a large custom inflatable shape with bespoke graphics. From the initial concept, to product delivery and installation, Fluid managed the whole project.
![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling2.png)
![](https://www.fluidbranding.com/media/wysiwyg/leeds-cycling2.png)
The Results:
The end result was a completely bespoke, 7m x 4m Pantone matched inflatable bicycle! The inflatable was erected in City Square, Leeds for 7 days prior to the event, attracting thousands of spectators, and achieving worldwide media coverage for our client.