Case Study: Leeds City Council
Leeds City Council, established in 1974, is the local authority of the City of Leeds, West Yorkshire, and provides the majority of local government services in Leeds.
The project aimed to raise awareness of Leeds Cycling, whilst creating a focal point in Leeds City Square for spectators and media coverage of the Tour de France.
Tour de France spectators and media coverage
The object had to be large enough to draw the crowds from Leeds Central train station to the race start line, and really stand out on the media coverage.