DS Automobiles
The Challenge
DS Automobiles wanted to create an automotive industry first: integrating a bPay contactless payment chip directly into the car key of their DS3
Connected Chic model. The campaign needed to align with a key sales window tied to new number plate releases, giving the team just three weeks to concept, test, produce, and launch the entire initiative.
The Solution
Fluid led the end-to-end development of this pioneering campaign. Working in close collaboration with DS Automobiles and bPay, we successfully integrated the contactless chip into the car key without disrupting functionality.
A premium gift box was created for each car, including the bPay-enabled key, a branded leather wallet, a keyring, and a sleek instruction card. We also produced detailed training materials to help car dealers both fit the chips and confidently communicate the tech to customers.
Impact
The project launched on time and marked a first for DS Automobiles, bPay, And Fluid. It not only delivered a practical, tech-forward feature to customers but also reinforced DS's brand promise: Spirit of Avant-Garde.
The campaign earned glowing feedback from customers, dealers, and the press alike, cementing DS’s position at the cutting edge of luxury automotive innovation.
How can we help you and your brand?
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Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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