Case Study: DS Automobiles
A premium automotive brand, DS offers a unique driving experience - combining charismatic design, refined materials and luxurious comfort.
Anyone who purchases the DS3 Connected Chic between 1st September – 31st December 2017.
Our London based Sales Director Alexis Stone was approached by DS Automobiles' PR Agency to develop the idea of fitting a bPay contactless payment chip into the car key of their DS3 Connected Chic. This would enable the purchaser of the new model to use their car key to make purchases using contactless technology and the key alone.
A first within the automotive industry!
The project came to fruition in August 2017 and the products were required for the deadline of the 1st September 2017. This was in line with a key shopping period within the automotive industry and the new release of number plates, so the timescales were extremely tight and non-negotiable.
The project required rigorous testing to see whether it was feasible to add the technology into the car key whilst still allowing the full functionality of the bPay contactless payment chip. Alongside the functionality and testing, we ensured the marrying of the DS Automobiles style guide along with guidance from bPay. The project had a very detailed approval process which needed to be very tightly managed to ensure that the project was fulfilled on schedule.