Bayer CropScience
The Challenge
Bayer CropScience needed a centralised way for their UK sales and marketing teams to access branded merchandise. With multiple events, client visits, and products to manage, they wanted full control over stock, brand compliance, and budgets — while still giving their teams flexibility to use merchandise when and where it was needed.
The Solution
Fluid created a corporate merchandise store tailored to Bayer’s needs. The store featured pre-approved items, from everyday sales tools like notebooks and pens to customer-facing products such as garden tools.
Stock was held centrally in our warehouse network, allowing fast dispatch to multiple UK locations or overseas. The store gave the marketing team visibility and control, including reporting for low stock alerts and easy reordering — while empowering sales teams to access the merchandise they needed, exactly when they needed it.
Impact
The merchandise store surpassed expectations:
- Centralised, brand-compliant access for sales and marketing teams
- Real-time stock reporting and simple reordering
- Increased efficiency for client visits and event preparation
- Strengthened partnership between Bayer and Fluid, now supporting multiple Bayer brands
The solution gave Bayer full control over their merchandise while providing teams with the flexibility to represent the brand effectively, every day and at every event.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
Otherwise, why not browse our massive range of products, read all about the power of product media on our blog, or give us a cheeky follow on our socials?
