Strickland Tracks
The Challenge
Strickland Tracks wanted a memorable giveaway to support their presence at events and industry shows—something more distinctive than a standard USB stick.
The goal was to create a custom item that not only housed key sales materials but also reflected the brand’s engineering roots and product line.




The Solution
Fluid worked with technical drawings provided by Strickland to design a fully bespoke USB stick inspired by their undercarriage track systems.
Our merch consultants collaborated closely with factory partners in China to capture the intricate detail of the design, iterating on prototypes to get the perfect result.
With a tight timeline and no room for pre-production sampling, Strickland approved the final design via factory photos, placing full trust in our expertise.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.









