The Fluid Branding Artwork Studio

Here at Fluid, we understand that not everyone has their own designer to create their artwork - sometimes your ideas are simply a sketch or an idea. That's why we have our own dedicated Artwork Studio, manned by some of the best designers in the industry - to help bring your project from concept to completion.

From Concept to Completion

We come up with top standard visuals of your promotional merchandise, so you can get a feel for what the finished product will look like, ready to launch into your campaign.

If you're unsure about any of the aspects of your artwork creation, or need a helping hand - don't worry. We're here to make your experience with Fluid Branding as - well, Fluid as can be - so feel free to get in touch and we'll help with any problems you may have. You can reach us by emailing studio@fluidbranding.com.


The Design Team

Marc Barbery

Marc Barbery

Heading up our studio, Marc has been looking after our clients creative needs for years. His knowledge of branding goods is second to none, and his ability with a mouse in his hand is pure craftsman-like.

Laura Ralph

Laura Ralph

Laura can virtualise brands and messages onto any product you could imagine, creatively and accurately. Having an uncanny attention to detail, Laura looks after our clients’ brand identities with ease.

Adam Hicks

Adam Hicks

Being a local lad, Adam has a natural affinity to the sea and thrives on the Cornish lifestyle. He also has a real passion for design and loves nothing better than to see your brand come to life!


Select from the list below to jump to a specific section:

Spot Colour & Full Colour

It's a topic that can cause a great deal of confusion, but understanding the difference between spot colour and full colour artwork can help you to achieve a more accurate quote for your branded merchandise.

Spot Colour

Spot Colour

A spot colour is any colour generated by an ink (pure or mixed) that is printed using a single run - or 100% of a specific Pantone. More simply put, spot colour artwork is made up of solid colours; colours not broken by effects.

Full Colour

Full Colour

Full colour printing allows for any and all possibilities, as long as the resolution is correct (300dpi for print at the size you’re looking to brand at). With this option, gradients of different colours, tints of specific Pantones, highlights, drop shadows, and everything in between are all achievable.

Further details regarding 'Full Colour Printing' as apposed to 'Four Colour Printing' can be found here. We can always check your artwork to confirm what's possible, but it's best to have an understanding prior to requesting a quotation.

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Fonts and Outlining

In a perfect world, all artwork supplied to us will have any text outlined. This means that the text has been converted into a vector representation of the words, rather than editable text.

The reason for this is that not all computers contain the same fonts - we may not have the same font that is used in your artwork - so the artwork wouldn't appear correctly on our systems. So, we'll need to have the artwork supplied in a vector image format. We can then see what it is meant to look like, and proceed with creating your visual.

Editable Text and Outlined Text

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Accepted File Types

At Fluid Branding we accept EPS and PDF files containing either high resolution (300 dpi) bitmap/raster images for printing digitally, or vector images for other printing methods (screen printing for example).

Vector Images

Vector Files

Vector images are drawn using mathematical points on an x and y axis. These points are joined by lines, which form the outline of a shape. Scaling these images simply reloacates the points used to calculate how the image is shown, so they can be made larger or smaller without losing any detail - to whatever size you need.

Examples of vector file formats: .pdf, .ai, .eps

Raster Images

Raster Files

Raster (or sometimes called Bitmap) images are made up of small squares of colour, called pixels. When scaled up (for example, enlarged to cover a large print area), the pixels are also made larger - this makes the image lose detail, and it becomes 'pixellated'. This is why raster/bitmap images need to be of a high resolution - at least 300dpi (dots per inch).

Examples of raster/bitmap file formats: .jpg, .bmp, .png

If you need your artwork in vector format and do not have access to it, we can arrange for your artwork to be redrawn in vector format. Depending on the complexity of the artwork involved, there may be a small charge for this solution.

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Print & Branding Methods

The following sections contain an explanation of some of the most popular branding methods available for promotional merchandise:

Digital Printing

Digital Printing

Digital Printing is the reproduction of digital images on a physical surface, such as common or photographic paper, cardboard, film, cloth, plastic, vinyl, magnets, or labels - all possible with various desktop and industrial sized printers. The process of Digital Printing allows for blends of colour and tone within your designs instead of resorting to individual flat, solid colours. Digital Printing requires an image resolution of at least 300dpi; anything less will result in a poor quality print and will therefore not be accepted.

Litho Printing

Litho Printing

Much in same way as Digital Printing, Litho Printing allows for full colour prints to various physical surfaces. Litho Printing enables you to personalise many desktop promotional products where large multiple runs are necessary. High resolution artwork is required again for this process (minimum of 300dpi).

Engraving

Engraving

Engraving is a process that requires the incising of a design onto a hard, usually flat surface, by cutting grooves into it. Originally done by hand, this process is now performed using lasers when branding large quantities of promotional products is required. This process does not usually allow for colour, relying on the colour of the product itself to show through.

Screen Printing

Screen Printing

Screen Printing is a printmaking process based on the creation of individual screens for each colour present in a piece of artwork. Artwork for Screen Printing ideally needs to consist of vector images and outlined text so that the separation of each colour is possible. Each screen made then acts as a layer, with each layer printed in order to build up a complete image.

Vinyl Skins

Vinyl Skins

Skins are an innovate product and skins4things skins are made in the UK utilising the latest material, printing and cutting technology; Premium patented 3MTM adhesive vinyl. High quality printing using a 4 colour process. Images can be photographic or vector art. Skins are laminated to lock in the colour and protect the device from everyday scuffs and scrapes. Skins are precision cut for individual devices so they follow the unique contours of each device creating a second skin. Skins are very easy for you or your customers to apply; no creases or air bubbles. Importantly skins are easy to take off. They just peel off leaving no residue or marks on the device.

Embossing

Embossing

Embossing is a process that creates an impression of a design onto a surface that allows for marks to remain once the pressure is released. There are 2 typical varieties of Embossing: Blind Embossing - The design will remain the colour of the product it's being embossed on; Foil Block - Once a design is embossed it's filled with a metallic paint such as gold or silver.

Transfer Printing

Transfer Printing

Transfer Printing is a method of applying an image to a curved or uneven surface. It is most commonly used for printing onto porcelain, but can also be applied to various other surfaces, such as cloth. Transfer Printing allows for designs to include complete digital images (full colour photography) along with vector and/or high resolution bitmap images, which can then be applied to a number of different products.

Embroidery

Embroidery

The process of Embroidery allows for artwork to be recreated by decorating fabric or other materials with designs stitched in strands of thread or yarn using a needle - specialist equipment used for mass production. Pantone References can be provided, however embroiderers use a different colour code based on the threads used, so colours are matched as close as possible. It's best to avoid blends of colour when creating an embroidery and stick to using solid colours.

Moulded

Moulding

Moulding is a process used for products that require the use of various materials to make bespoke items. Soft PVC and recycled plastic, for example, can be set within custom moulds to produce various products. This process can only be achieved successfully with vector-based artwork.

Pad Printing

Pad Printing

Traditionally called tampography or tampo printing, pad printing allows 2D images to be printed onto curved surfaces or 3D objects. The process involves using a rubber silicone pad to collect ink from an etched plate and transferring it to the product. Pad printing is ideal for multiple promotional merchandise uses because it allows many 3D product surfaces to be branded which would otherwise not be possible with printing methods such as screen printing.

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Pantone & Colour Options

If you don’t already have Pantone references, use the colour charts in this section to choose the one that suits your brand colours the best...

PMS100PMS135PMS1575Red 032PMS214PMS248PMS269PMS277PMS305PMS3265PMS354PMS397
PMS101PMS136PMS1585PMS1797PMS215PMS249PMS2335PMS278PMS306PMS3275PMS355PMS398
PMS102PMS137PMS1595PMS1807PMS216PMS250PMS2345PMS279ProcessPMS3285PMS356PMS399
JaunePMS138PMS1605PMS1817PMS217PMS251PMS2655ReflexPMS307PMS3295PMS357PMS3935
PMS103PMS139PMS1615PMS182PMS218PMS252PMS2665PMS280PMS308PMS3305PMS358PMS3945
PMS104PMS140PMS162PMS183PMS219MauveVioletPMS281PMS309PMS3248PMS359PMS3955
PMS105PMS1345PMS163PMS184RubinePMS253PMS2685PMS282PMS310PMS3258PMS360PMS3965
PMS106PMS1355PMS164PMS185PMS220PMS254PMS2695PMS283PMS311PMS3268PMS361PMS3975
PMS107PMS1365PMS165PMS186PMS221PMS255PMS270PMS284PMS312PMS3278PMS362PMS3985
PMS108PMS1375PMS166PMS187PMS222PMS256PMS271PMS285PMS313PMS3288PMS363PMS3995
PMS109PMS1385PMS167PMS188PMS223PMS257PMS272PMS286PMS314PMS3298PMS364PMS400
PMS110PMS1395PMS168PMS189PMS224PMS258PMS273PMS287PMS315PMS3308PMS365PMS401
PMS111PMS1405PMS1625PMS190PMS225PMS259PMS274PMS288PMS316PMS331PMS366PMS402
PMS112PMS141PMS1635PMS191PMS226PMS260PMS275PMS289PMS3105PMS332PMS367PMS403
PMS113PMS142PMS1645PMS192PMS227PMS261PMS276PMS290PMS3115PMS333PMS368PMS404
PMS114PMS143PMS1655PMS193PMS228PMS262PMS2705PMS291PMS3125VertPMS369PMS405
PMS115PMS144PMS1665PMS194PMS229PMS2562PMS2715PMS292PMS3135PMS334PMS370Black
PMS116PMS145PMS1675PMS195PMS230PMS2572PMS2725PMS293PMS3145PMS335PMS371PMS406
PMS117PMS146PMS1685PMS1895PMS231PMS2582PMS2735PMS294PMS3155PMS336PMS372PMS407
PMS118PMS147PMS169PMS1905PMS232PMS2592PMS2745PMS295PMS3165PMS337PMS373PMS408
PMS119PMS148PMS170PMS1915RhodaminePMS2602PMS2755PMS296PMS317PMS338PMS374PMS409
PMS120PMS149PMS171PMS1925PMS233PMS2612PMS2765PMS2905PMS318PMS339PMS375PMS410
PMS121PMS150PMS172PMS1935PMS234PMS2622PMS2706PMS2915PMS319PMS340PMS376PMS411
PMS122PMS151PMS173PMS1945PMS235PMS2563PMS2716PMS2925PMS320PMS341PMS377PMS412
PMS123PMS152PMS174PMS1955PMS236PMS2573PMS2726PMS2935PMS321PMS342PMS378PMS413
PMS124PMS153PMS175PMS196PMS237PMS2583PMS2736PMS2945PMS322PMS343PMS379PMS414
PMS125PMS154PMS176PMS197PMS238PMS2593PMS2746PMS2955PMS323PMS3375PMS380PMS415
PMS126PMS1485PMS177PMS198PMS239PMS2603PMS2756PMS2965PMS324PMS3385PMS381PMS416
PMS1205PMS1495PMS178PMS199PMS240PMS2613PMS2766PMS297PMS325PMS3395PMS382PMS417
PMS1215PMS1505WarmPMS200PMS241PMS2623PMS2707PMS298PMS326PMS3405PMS383PMS418
PMS1225Orange21PMS179PMS201PMS242PMS2567PMS2717PMS299PMS327PMS3415PMS384PMS419
PMS1235PMS1525PMS180PMS202PMS2365PMS2577PMS2727PMS300PMS328PMS3425PMS385PMS420
PMS1245PMS1535PMS181PMS203PMS2375PMS2587Bleu 072PMS301PMS329PMS3435PMS386PMS421
PMS1255PMS1545PMS1765PMS204PMS2385PMS2597PMS2747PMS302PMS330PMS344PMS387PMS422
PMS1265PMS155PMS1775PMS205PMS2395PMS2607PMS2757PMS303PMS3242PMS345PMS388PMS423
PMS127PMS156PMS1785PMS206PMS2405PMS2617PMS2767PMS2975PMS3252PMS346PMS389PMS424
PMS128PMS157PMS1788PMS207PMS2415PMS2627PMS2708PMS2985PMS3262PMS347PMS390PMS425
PMS129PMS158PMS1795PMS208PMS2425PMS263PMS2718PMS2995PMS3272PMS348PMS391PMS426
PMS130PMS159PMS1805PMS209PMS243PMS264PMS2728PMS3005PMS3282PMS349PMS392PMS427
PMS131PMS160PMS1815PMS210PMS244PMS265PMS2738PMS3015PMS3292PMS350PMS393PMS428
PMS132PMS161PMS1767PMS211PMS245PMS266PMS2748PMS3025PMS3302PMS351PMS394PMS429
PMS133PMS1555PMS1777PMS212PMS246PMS267PMS2758PMS3035PMS3245PMS352PMS395PMS430
PMS134PMS1656PMS1787PMS213PMS247PMS268PMS2768PMS304PMS3255PMS353PMS396PMS431
PMS432PMS453PMS4755PMS511PMS533PMS555PMS5773PMS618PMS661PMS704Reflex2XPMS811
PMS433PMS454PMS476PMS512PMS534PMS556PMS5783PMS619PMS662PMS705Procs2XPMS812
PMS434PMS4485PMS477PMS513PMS535PMS557PMS5793PMS620PMS663PMS7062992XPMS813
PMS435PMS4495PMS478PMS514PMS536PMS558PMS5803PMS621PMS664PMS7073062XPMS814
PMS436PMS4505PMS479PMS515PMS537PMS559PMS5747PMS622PMS665PMS7083202X8082X
PMS437PMS4515PMS480PMS516PMS538PMS5535PMS5757PMS623PMS666PMS7093272X8092X
PMS438PMS4525PMS481PMS517PMS539PMS5545PMS5767PMS624PMS667PMS710Vert2X8102X
PMS439PMS4535PMS482PMS5115PMS540PMS5555PMS5777PMS625PMS668PMS7113542X8112X
PMS440PMS4545PMS483PMS5125PMS541PMS5565PMS5787PMS626PMS669PMS7123682X8122X
PMS441PMS455PMS484PMS5135PMS542PMS5575PMS5797PMS627PMS670PMS7133752X8132X
PMS442PMS456PMS485PMS5145PMS543PMS5585PMS5807PMPS628PMS671PMS7143822X8142X
PMS443PMS457PMS486PMS5155PMS544PMS5595PMS581PMS629PMS672PMS7154712X
PMS444PMS458PMS487PMS5165PMS545PMS560PMS582PMS630PMS673PMS7164642X
PMS445PMS459PMS488PMS5175PMS5395PMS561PMS583PMS631PMS674PMS7174332X
PMS446PMS460PMS489PMS518PMS5405PMS562PMS584PMS632PMS675PMS718Black 2
PMS447PMS461PMS490PMS519PMS5415PMS563PMS585PMS633PMS676PMS719Black 3
W.GRIS1PMS462PMS491PMS520PMS5425PMS564PMS586PMS634PMS677PMS720Black 4
W.GRIS2PMS463PMS492PMS521PMS5435PMS565PMS587PMS635PMS678PMS721Black 5
W.GRIS3PMS464PMS493PMS522PMS5445PMS566PMS5815PMS636PMS679PMS722Black 6
W.GRIS4PMS465PMS494PMS523PMS5455PMS5605PMS5825PMS637PMS680PMS723Black 7
W.GRIS5PMS466PMS495PMS524PMS546PMS5615PMS5835PMS638PMS681PMS724Black 22X
W.GRIS6PMS467PMS496PMS5185PMS547PMS5625PMS5845PMS639PMS682PMS725Black 3 2X
W.GRIS7PMS468PMS497PMS5195PMS548PMS5635PMS5855PMS640PMS683PMS726Black 4 2X
W.GRIS8PMS4625PMS498PMS5205PMS549PMS5645PMS5865PMS641PMS684PMS727Black 5 2X
W.GRIS9PMS4635PMS499PMS5215PMS550PMS5655PMS5875PMS642PMS685PMS728Black 6 2X
W.GRIS10PMS4645PMS500PMS5225PMS551PMS5665PMS600PMS643PMS686PMS729Black7 2X
W.GRIS11PMS4655PMS501PMS5235PMS552PMS567PMS601PMS644PMS687PMS730PMS801
C.GRIS1PMS4665PMS502PMS5245PMS5463PMS568PMS602PMS645PMS688PMS731PMS802
C.GRIS2PMS4675PMS503PMS525PMS5473PMS569PMS603PMS646PMS689PMS732PMS803
C.GRIS3PMS4685PMS4975PMS526PMS5483PMS570PMS604PMS647PMS690Jaune 2XPMS804
C.GRIS4PMS469PMS4985PMS527PMS5493PMS571PMS605PMS648PMS691116 2XPMS805
C.GRIS5PMS470PMS4995PMS528PMS5503PMS572PMS606PMS649PMS692130 2XPMS806
C.GRIS6PMS471PMS5005PMS529PMS5513PMS573PMS607PMS650PMS693165 2XPMS807
C.GRIS7PMS472PMS5015PMS530PMS5523PMS574PMS608PMS651PMS694W. Red 2X801 2X
C.GRIS8PMS473PMS5025PMS531PMS5467PMS575PMS609PMS652PMS6951788 2X802 2X
C.GRIS9PMS474PMS5035PMS5255PMS5477PMS576PMS610PMS653PMS696185 2X803 2X
C.GRIS10PMS475PMS504PMS5265PMS5487PMS577PMS611PMS654PMS697485 2X804 2X
C.GRIS11PMS4695PMS505PMS5275PMS5497PMS578PMS612PMS655PMS698Rubine 2X805 2X
PMS448PMS4705PMS506PMS5285PMS5507PMS579PMS613PMS656PMS699Rhoda 2X806 2X
PMS449PMS4715PMS507PMS5295PMS5517PMS580PMS614PMS657PMS700239 2X807 2X
PMS450PMS4725PMS508PMS5305PMS5527PMS5743PMS615PMS658PMS701Mauve 2XPMS808
PMS451PMS4735PMS509PMS5315PMS553PMS5753PMS616PMS659PMS7022592 2XPMS809
PMS452PMS4745PMS510PMS532PMS554PMS5763PMS617PMS660PMS703Violet 2XPMS810

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