Case Study: Virgin Galactic
Virgin Galactic is a company within the massive Virgin Group that is concentrating their efforts on space flight! They're developing commercial spacecraft that aim to provide actual trips into space for tourists and launches for space science missions. This is proper Final Frontier stuff - so of course we had to get involved...
Our target for this campaign was the potential clients of the Virgin Galactic Space Flight programme - a collection of very high profile business leaders, press and media in attendance of the world’s first commercial flight into space!
We were asked to produce a gift merchandise pack to be handed out at the launch of the Virgin Galactic Space Flight programme. All attendees would have very high expectations, and the launch itself would be discussed and replayed the world over as a landmark in this field.
As well as being on budget and on time for the event, the challenge here was in getting the products just right - for such a high profile event, they needed to be useful and in keeping with the space theme of the occasion. Our team suggested and sampled a wide variety of products before settling on the items selected for the gift pack.