Virgin Balloon Flights
The Challenge
Galway County Council needed a range of branded merchandise to support the Healthy Ireland initiative—specifically focusing on encouraging physical activity through local walking and outdoor activity groups.
The products had to reflect the campaign’s core values of wellbeing, inclusivity, and community engagement, while also being practical, memorable, and winter-friendly.
The Solution
Fluid created a fully bespoke gift bag, thoughtfully curated with a baseball cap, metal pen, set of binoculars, and a compass. Every item was meticulously designed to complement the others—from a chrome buckle on the cap that matched the pen, to colour-matched materials across the binoculars and the bag itself.
Our team managed everything in-house, from production and collation to warehousing and distribution, ensuring a seamless rollout.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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