Case Study: Virgin Balloon Flights
Virgin Balloon Flights offer the experience of going up in a hot air balloon to adventurous customers from over 140 launch sites in the UK (and a few in Italy, too). They operate the largest passenger carrying balloon flight service in the UK, and have the largest hot air balloon fleet in the UK, too.
Virgin Balloon Flights’ customers - so that’s adventurous people with reasonable disposable income - and high expectations.
We needed to produce a bespoke gift pack to become an added value part of the balloon flight experience. The products for the gift pack needed to be low in cost, but high in perceived value.
As a globally recognised brand, Virgin has very strict guidelines on how its brand can be used. We needed to use minute attention to detail to make sure that all of the selected products kept to these guidelines, as well as being on budget. The logistics of production, collation, warehousing and distribution all needed careful planning and were all managed in house by our team.