Screwfix
The Challenge
Screwfix wanted to energise and recognise their 6,000+ employees across 350+ UK sites during a particularly busy period. The campaign, centred around the theme Energy, Boost and Reward, needed to deliver both motivation and appreciation, with logistical execution just as important as creative thinking.
The Solution
Fluid developed the “Survival Kit” concept: a cleverly curated pack including an energy drink, cereal bar, and jelly sweets—all branded with the Screwfix logo.
To extend the gesture, staff also received a premium pack featuring a sports bottle, touchscreen gloves, a mobile phone holder, sunglasses, and a keyring. We managed the campaign end-to-end, warehousing, collating, and distributing the kits nationwide for a seamless rollout.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
Otherwise, why not browse our massive range of products, read all about the power of product media on our blog, or give us a cheeky follow on our socials?
