Ruckus Wireless: BiG DOGS Conference
The Challenge
Galway County Council needed a range of branded merchandise to support the Healthy Ireland initiative—specifically focusing on encouraging physical activity through local walking and outdoor activity groups.
The products had to reflect the campaign’s core values of wellbeing, inclusivity, and community engagement, while also being practical, memorable, and winter-friendly.
The Solution
Fluid delivered a dual-tiered product strategy. For customer giveaways, we produced a custom soft toy black dog—Ruckus’ unofficial mascot—complete with a branded collar, pen, and notebook.
For channel partners, we created a showstopping centrepiece: a completely bespoke marble bust modelled after Roman general Marcus Agrippa, tying into the conference’s historical location and adding gravitas to the gifting moment.
Impact
The BiG DOGS conference merchandise struck the perfect balance of playful and premium. The busts became instant conversation starters, while the soft toys helped reinforce the brand with customers.
The campaign strengthened Ruckus’ position as a creative, detail-oriented partner, and the merchandise program continues to thrive through their global online store, with repeat orders and consistent positive feedback.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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