Rowan's Hospice
The Challenge
To mark the 20th anniversary of Rowan's Hospice, the team needed a special merchandise range that would generate revenue through their shops and events, while honouring the values and spirit of the charity.
The product designs had to incorporate a deeply symbolic element—the stained glass window from the hospice chapel, the spiritual heart of the organisation.
The Solution
Fluid developed the “Heart of the Hospice” range: a beautifully designed product line inspired by the stained glass motif.
From greeting cards and diaries to coasters, placemats, and mint cards, each item carried the essence of the hospice’s compassionate care. We managed the full process—from creative concept and production to warehousing, fulfilment, and the launch of a bespoke online store.
Marketing support included POS materials and a direct mail campaign to boost engagement across all 20 charity shops.
Impact
The response exceeded expectations. Products flew off the shelves, mail orders surged, and the range became a meaningful source of ongoing revenue for the hospice.
The campaign was not only a commercial success but also emotionally resonant, so much so, it earned the BPMA Campaign of the Year Award in 2014. A true win for purpose-driven merchandise.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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