Renault Sport: Belgium Grand Prix
The Challenge
Galway County Council needed a range of branded merchandise to support the Healthy Ireland initiative—specifically focusing on encouraging physical activity through local walking and outdoor activity groups.
The products had to reflect the campaign’s core values of wellbeing, inclusivity, and community engagement, while also being practical, memorable, and winter-friendly.
The Solution
Fluid developed a bespoke VIP pack curated specifically for race attendees.
Led by our expert merch consultants in the EU, the pack included a branded backpack for use throughout the day, a stylish thermocup and water bottle for sustainable sipping, branded lanyards for VIP access, and a lunch bag filled with locally sourced food.
To elevate the experience further, a high-quality scarf exclusive to the Belgium GP was added—seen later in race weekend TV coverage, subtly reinforcing Renault’s presence on the global stage.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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