Case Study: Pat the Baker
Pat the Baker is one of Ireland’s most recognisable brand names, supplying and producing bread products to Irish homes since 1953.
The food & retail industry, for purposes of staff engagement.
As part of Pat the Bakers’ drive to be more sustainable they required an item to support this effort that could be given to staff.
The brief was challenging as the item needed to portray the Pat the Bakers’ sustainability message. They also have internationally recognised brand colours of red, yellow and blue so any products had to incorporate those colours without compromising on quality. Or the product selected needed to be available in red, yellow or blue which presented us with a unique challenge.