Pat the Baker
The Challenge
As part of their ongoing commitment to sustainability, Pat the Baker needed a staff gift that would reinforce eco-conscious behaviour, specifically reducing single-use coffee cup waste.
The item had to be functional, high-quality, and reflect the brand’s iconic colour palette of red, yellow, and blue without the need for expensive bespoke production.




The Solution
Fluid’s Dublin-based team curated a range of sustainable drinkware options, ultimately recommending a stock thermal mug that could be fully customised using existing components.
By combining a yellow mug body with a blue lid and red wrap, we created a vibrant, on-brand solution without the added cost of full customisation—providing both environmental impact and visual consistency.
Impact
The thermal mugs have been a hit among Pat the Baker staff, becoming a staple across break rooms while significantly reducing the use of disposable cups.
As Head of Procurement, Pat Kelly put it: “We are over the moon with our thermal mugs and how they look in our brand colours... they’re in constant use throughout the business.”









