Nido Student
The Challenge
Nido Student wanted to take real action in reducing single-use plastics across their student residences.
With over 3,000 residents across 11 properties, they needed a reusable item that students would actually use—something that looked good, felt premium, and aligned with their sustainability campaign.




The Solution
Fluid partnered with Nido to create a custom-branded, reusable water bottle inspired by popular retail designs.Our merch consultants suggested Pantone-matching the bottles to Nido’s brand colours and applied a clean logo design for maximum visual impact.
The result: a stylish, practical product that students were proud to carry.
Impact
The bottles became a core component of Nido’s environmental initiative, distributed to every resident across their UK properties.
The campaign successfully encouraged more mindful consumption and dramatically reduced the presence of single-use plastic bottles in their buildings—supporting both student engagement and sustainability goals in one sleek solution.









