Case Study: Nido Student
Established in 2007 the Nido Collection is an international property management company spanning across four countries. Nido Student is the company’s most recent venture providing purpose-built student accommodation to thousands of UK & International students. Nido Student has 11 properties across 7 locations in the UK and aims to be the leading student accommodation provider in the UK & Europe.
Users of Nido student properties.
Nido wanted residents of their properties to think more about the environment and to cut down on the amount of single-use plastic being used in their halls of residence. As part of an overall marketing campaign running in their properties, they wanted a re-useable item that could be given away to students to support the campaign.
Students in the halls of residents have historically used a huge amount of single-use plastic bottles. Nido wanted to make a positive change in their properties and encourage the students to do the same. So, we needed to find a nice bottle that students would use and encourage them to not continually buy plastic bottles thus significantly reducing their use.