NetEnt
The Challenge
Galway County Council needed a range of branded merchandise to support the Healthy Ireland initiative—specifically focusing on encouraging physical activity through local walking and outdoor activity groups.
The products had to reflect the campaign’s core values of wellbeing, inclusivity, and community engagement, while also being practical, memorable, and winter-friendly.
The Solution
Fluid worked closely with NetEnt to design a handcrafted, bespoke 32-piece chess set. Each set featured:
- An oak board in a bespoke presentation box
- Resin chess pieces modelled on NetEnt’s gaming characters
- A certificate of authenticity and limited-edition information
Produced in the UK by skilled artisans, the chess sets were designed to be a collectable, premium gift that reflected NetEnt’s brand values and attention to detail.
Impact
The chess sets created a lasting impression on the client:
- Fully handmade, bespoke items that became a centrepiece for the recipient’s office
- Generated praise from the client: “It has to be one of the best gifts that they’ve ever received!”
- Created industry buzz: “It was the talk of our industry in 2018!”
The initiative demonstrated NetEnt’s commitment to creating memorable, high-quality experiences for key partners, blending craftsmanship, creativity, and brand storytelling.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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