Nestlé
The Challenge
Nestlé wanted to give back to bees — crucial pollinators — while engaging customers in a hands-on campaign. They needed a way for families to help “Save the Bees” by planting flowers, all while navigating complex EU seed regulations.
The Solution
Fluid acted quickly to manage logistics and legal compliance. When DEFRA and APHA required seed passport numbers on every box, we updated the breakfast box artwork in collaboration with Nestlé’s design agency.
This ensured that 90,000+ seed packets could be packaged and shipped across Europe without delays.
Impact
- 90,000+ seed packets delivered across multiple countries
- Raised awareness about bee conservation
- Engaged families in a fun, eco-friendly activity
The campaign turned a simple bowl of Cheerios into a meaningful experience, benefiting both the planet and Nestlé’s customers.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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