Case Study: Malibu
Pernod Ricard for Malibu. Pernod Ricard is a French company that produces alcohol and owns a number of well known drinks brands including Absolut Vodka, Jacobs Creek Wine and Tia Maria. They are the world’s second-largest wine and spirits seller.
Attendees to the Notting Hill Carnival and lovers of Malibu!
Malibu were hosting an event at the world famous Notting Hill Carnival featuring artist Shy FX. They required eco friendly items that could be given out to visitors at the Sir Lloyd’s stage at the event. The items needed to give the brand as much exposure as possible.
With recent news reports and documentaries highlighting the environmental effects of single use plastics Malibu wanted to help reduce the amount of plastics going to landfill from the festival and it’s giveaways. Another challenge for Fluid were products presented to Malibu needed to have a full colour design for maximum exposure at the festival. Additionally the deadline was pretty tight! Account Manager Sam had just nine working days to turnaround the whole project to meet an August Bank Holiday deadline.