Malibu
Pernod Ricard is a French company that produces alcohol and owns a number of well known drinks brands including Absolut Vodka, Jacobs Creek Wine and Tia Maria. They are the world’s second-largest wine and spirits seller.
Target Market/Industry:
Attendees to the Notting Hill Carnival and lovers of Malibu!
Product(s) Used:
Caps, Bandanas, T-Shirts and a PVC Banner for DJ Decks.
The Challenge
Malibu was preparing to make a splash at the world-famous Notting Hill Carnival, featuring a high-profile performance by Shy FX. The brand needed eye-catching, full-color merchandise that aligned with its vibrant identity— while meeting sustainability standards and turning around production in just nine working days ahead of a major bank holiday
The Solution
Brand Revolution delivered a standout suite of eco-conscious merchandise, including caps, bandanas, and t-shirts in Malibu’s signature green, along with a custom PVC DJ deck banner for maximum stage presence. Designed for visual impact and produced with sustainability in mind, each item helped reinforce Malibu’s energy and values throughout the carnival crowd.
Impact
The campaign was a hit. Thousands of festival-goers engaged with the brand, and Malibu’s presence on-site was impossible to miss. The event not only delivered on brand exposure—it also restored trust after a previous supplier setback, with Malibu calling the experience “a massive success†and praising the swift, high-quality turnaround
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