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Case Study: Lloyds

The Client:

Lloyd’s of London has a reputation within the Insurance world as a market leader, ensuring efficient operations in the specialist insurance and reinsurance risk areas.

The Brief:

We were given the task to overhaul our customers merchandise, developing both a ‘traditional’ product range incorporating Lloyd’s crest logo, and also a ‘modern’ product range incorporating the new Lloyd’s logo.

Target Market/Industry:

Public and professional consumers of Lloyd’s merchandise.

The Challenge:

The products needed to reflect the Lloyd’s of London reputation, and enhance the profile of the brand and the iconic building.

The Solution:

A range of products were supplied, including pencil packs, pens, bags, notebooks, card holders, ties, cufflinks and clothing. In addition to this, we created a bespoke online retail merchandise store to enable consumers to easily purchase the products.

Creative work included full colour and sketch images of the Lloyd’s building as a recognised London landmark in its own right.

The Results:

We now deliver Lloyd’s a full managed service through design, product development, manufacturing, quality controls, storage and global distribution. Over 30 new product lines have been created, and sales through the physical store on site and online are above expectations.