Lloyd’s of London
The Challenge
Lloyd’s of London—an icon in the global insurance and reinsurance world—needed a refreshed merchandise offering that could honour its storied legacy while embracing a more modern brand identity.
The products had to embody the prestige of the Lloyd’s name while standing out in both traditional and contemporary retail environments.
The Solution
Fluid collaborated closely with the council’s strategy team to develop a merchandise suite that promoted the Keeping Active message. We proposed a set of practical, wellness-themed items, including branded water bottles, pedometers, and stress balls.
Each product featured ample branding space and was selected for its relevance to both physical and mental wellbeing, making them ideal giveaways for walking groups and outdoor initiatives.
Impact
Fluid provided Lloyd’s with a full-service merchandise solution—from creative and sourcing to global distribution and inventory management. With over 30 new product lines, both the physical and online stores performed above expectations, strengthening the brand’s presence with every purchase.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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