Case Study: Lloyds
Lloyd’s of London has a reputation within the Insurance world as a market leader, ensuring efficient operations in the specialist insurance and reinsurance risk areas.
We were given the task to overhaul our customers merchandise, developing both a ‘traditional’ product range incorporating Lloyd’s crest logo, and also a ‘modern’ product range incorporating the new Lloyd’s logo.
Public and professional consumers of Lloyd’s merchandise.
The products needed to reflect the Lloyd’s of London reputation, and enhance the profile of the brand and the iconic building.