Case Study: Kylie Christmas
A Kylie Christmas was a series of Christmas concerts performed by everyone's favourite pop princess at the Royal Albert Hall in London. It supported her Kylie Christmas album, released in 2015.
Accompanying the show was a pop-up shop in the lobby of the Royal Albert Hall. Here, fans could buy Kylie branded merchandise, which is where we came in…
Kylie's team briefed us on the requirements for the merchandise. It had to be Christmas themed with a great branding area. It was important that the products produced were bespoke, and also seen as luxury items - this wasn't just anyone's Christmas show! We also needed a super quick lead time, with branded samples to each one could be signed off by Kylie herself!
Lead-time was a major factor as the whole project had to be completed in four weeks, to make sure the items were in the pop-up shop by the first show. Service levels also played a key part in the project - Kylie's team had high expectations, but we met those expectations and encountered no issues throughout the whole project.