Kylie Minogue: A Kylie Christmas Concert Series
The Challenge
Kylie Minogue’s A Kylie Christmas concert series at the Royal Albert Hall needed a high-end merchandise collection that matched the sparkle and
prestige of the event.
The products had to feel festive and bespoke, meet luxury standards, and be approved personally by Kylie, all within a four-week production window.
The Solution
Fluid curated a premium lineup of merchandise, including custom-designed luxury baubles in three colours, branded standees, high-end pens with leaflets, and elegant powerbanks.
Drawing inspiration from luxury gift shops like Highgrove House, we presented multiple product options and worked closely with Kylie’s team on every detail. When chocolate items didn’t meet quality expectations, we secured special dispensation from Fortnum & Mason to supply an alternative—an unprecedented move.
Our London team even joined Kylie’s crew on-site to prep final stock before the shows.
Impact
The merchandise sold out completely, with standout feedback from both Kylie’s team and her fans.
Products were also used in marketing and PR campaigns leading up to the event, amplifying the brand experience beyond the concert itself.
From concept to curtain call, Fluid delivered the sparkle, service, and speed required to make Kylie's Christmas shine.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
Otherwise, why not browse our massive range of products, read all about the power of product media on our blog, or give us a cheeky follow on our socials?
