Jaffa
The Challenge
Jaffa, one of the most iconic citrus fruit brands, needed a high-volume, low-cost promotional item for their summer campaign—something fun, safe, and long-lasting.
The product had to meet strict food-safe standards, be suitable for POS placement next to fruit in major supermarkets, and offer real value beyond a one-time use.
The Solution
Fluid designed a custom beach ball shaped and printed to look just like a Jaffa orange. After presenting several creative concepts, the ‘orange ball’ stood out as the clear winner.
The balls were packaged in sealed polybags to sit neatly and hygienically next to produce, and our team conducted extensive testing to ensure full compliance with retail safety regulations.
Impact
The promotion rolled out across retail stores throughout Europe and became an instant hit—boosting sales of Jaffa’s six-pack oranges and delivering long-term brand exposure.
The beach balls not only drew attention at point-of-sale but lived on with families well beyond the summer, turning a playful promo into a lasting brand touchpoint.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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