ITV Choice
The Challenge
ITV Choice needed a bespoke, visually striking solution for their South Africa showcase event—specifically, branded cushions to serve as part of the on-stage decor.
The challenge was to get the look, feel, and quality just right for a high-visibility environment while staying true to the ITV Choice brand.
The Solution
Fluid collaborated closely with the council’s strategy team to develop a merchandise suite that promoted the Keeping Active message. We proposed a set of practical, wellness-themed items, including branded water bottles, pedometers, and stress balls.
Each product featured ample branding space and was selected for its relevance to both physical and mental wellbeing, making them ideal giveaways for walking groups and outdoor initiatives.
Impact
The cushions delivered both form and function, enhancing the stage environment and reinforcing the ITV Choice identity in a subtle yet polished way.
The client was thrilled with the result, noting that the cushions were “just what we were after” and helped complete the premium feel of the event.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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