Case Study: Injured Jockey's Fund
Founded in 1964 The Injured Jockeys Fund is a charity which helps jockeys whose injuries have forced them to give up riding.
The target market for the products were the over 40's who are interested in racing and supportive of the charity’s work.
The Injured Jockeys Fund called upon our Sales Manager Charlotte for their annual Christmas fundraising mail order campaign. Having ordered silk ties and tea towels from Charlotte before, The Injured Jockeys Fund were looking to repeat the order with a new design.
The aim of these products is to keep the charities name in front of it's supporters and of course following a horse-racing theme.