Iceland Foods Ltd
The Challenge
During the height of the pandemic, Iceland Foods needed a uniform-friendly face mask solution that was comfortable for long shifts, matched their brand identity, and could be delivered quickly to all retail and head office locations.
The solution had to be cost-effective, environmentally responsible, and meet strict performance standards.
The Solution
Fluid provided a reusable non-medical barrier face mask, Pantone matched to Iceland’s brand colour and printed with their logo.
The masks featured high breathability, antimicrobial treatment effective for up to 50 washes, and adjustable ear loops to ensure one-size-fits-all comfort. Our team worked with urgency to meet a fast-approaching change in government legislation.
Impact
The masks were delivered just in time for rollout across every Iceland Foods and The Food Warehouse store in the UK. Staff appreciated the comfort and quality, and the successful deployment led to a larger follow-up order within weeks.
With strong positive feedback and flawless execution, Iceland had a brand-aligned PPE solution that protected staff and elevated consistency in a critical moment.
How can we help you and your brand?
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Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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