The Challenge
Google wanted a standout giveaway for Mobile World Congress, the largest mobile industry event of the year. With top brands like LG and Samsung present, Google needed an innovative way to attract attendees to their partner brands while reflecting their “Be Together – Not the Same” mantra.
The solution had to appeal to a wide demographic and allow for personalisation, all while standing out in a crowded exhibition space.
The Solution
Fluid collaborated with Google and its branding agency to create a bespoke range of collectable pin badges.
Over 200,000 pins were produced in approximately 80 designs, adapted annually to fit the event theme. Attendees were encouraged to collect the full set by visiting partner stands, culminating in a limited-edition badge once the collection was complete — a fun, engaging way to drive traffic and reinforce Google’s message.
Impact
The pin badges quickly became a main attraction at Mobile World Congress. Social media buzzed with attendees sharing and trading their badges, building excitement around Google and their partner brands.
- Over 1,000,000 badges ordered in four years
- Strong attendee engagement across multiple demographics
- A collectable, interactive experience reinforcing Google’s brand mantra
The campaign strengthened brand visibility, encouraged attendee interaction, and established the badges as a must-have at MWC, turning a simple giveaway into a memorable, long-term engagement tool.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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