Case Study: Glenfiddich
With a rich history of over 130 years, Glenfiddich is the world's best selling single malt whiskey brand. 'Glenfiddich' means 'Valley of the Deer' in Scottish Gaelic, which is why the brand carries the iconic stag logo.
The campaign was intended to attract not only Glenfiddich’s loyal and established followers, but also a new audience that would appreciate a functional, tech based product.
To produce on-pack merchandise for the Glenfiddich whiskey brand, to act as a point of difference when the product appeared on retail shelves, and to attract a new audience.