Case Study: Gin Festivals UK
Gin Festivals UK bring you the very finest gins, the proudest Ginsmiths and mixologists, and the coolest entertainment in the funkiest venues across the UK.
The target market was gin lovers of all ages with their strapline being “For the love of gin”. It was important that the products were useful, fun and crucially able to reflect the brand clearly and effectively.
Gin Festivals UK got in touch with their dedicated Senior Account Manager Mark Grace. He was set the task of sourcing items for a goodie bag for Gin Festivals events, as well as clothing for their staff.
A key factor in the product selection and in the branding was to accurately reflect the craft element and expertise that the brand represents.