Gin Festivals UK
The Challenge
Gin Festivals UK needed merchandise that captured the brand’s fun, artisanal spirit while delivering real value to guests.
The challenge was to select products that felt curated and crafted, just like craft gin itself, while remaining consistent across multiple events and touchpoints.
The Solution
Fluid developed a rustic, craft-inspired merchandise set, headlined by a natural cotton shopper used as the official goodie bag. Printed in simple black ink to align with the brand’s stripped-back aesthetic, the bag housed thoughtful touches like branded pencils and collectable gin tokens.
Matching aprons were also produced for event staff, ensuring consistency from the moment guests arrived to their final sip.
Impact
The kits were a hit, debuting at the St Ives event before rolling out across Brighton, Bath, Cambridge, Cheltenham, Exeter, and London.
Gin Festivals UK praised the seamless service, cohesive branding, and overwhelmingly positive attendee feedback—cementing the merchandise as a core part of the festival experience.
"I will be ordering all my merchandise through Fluid from now on – Fantastic!” - Clint, CEO of Gin Festivals UK.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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