Genetic Disorders UK - Jeans for Genes
The Challenge
Genetic Disorders UK runs Jeans for Genes Day, an annual fundraising campaign.
The challenge was producing multiple merchandise items, celebrity-endorsed black & White t-shirts, logo pin badges, and SpongeBob SquarePants badges, all under tight deadlines.
Key hurdles included:
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The black t-shirt design was selected through a competition, making lead times unpredictable
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The SpongeBob badges and packaging required approval from Nickelodeon
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The campaign launch date was fixed, leaving no room for delays
The Solution
Fluid guided the client in selecting the most suitable t-shirt styles and badge materials. For the SpongeBob badges, we recommended soft PVC, ensuring vibrant, high-quality character designs.
Our in-house design studio created the box and backing card designs, fully adhering to Nickelodeon’s brand guidelines. We supplied pre-mounted and pre-packed badges, ready for dispatch to retailers and supporters. For the t-shirts, we also provided a short run ahead of full delivery for the celebrity photoshoot campaign.
Impact
Despite extremely tight timelines, all merchandise was delivered on time and on budget:
- Enabled a seamless campaign launch across retail and online channels
- Supported celebrity endorsements and campaign visuals
- Ensured high-quality, appealing merchandise that maximised fundraising potential
The campaign successfully combined merchandise appeal, brand compliance, and efficient delivery, helping raise vital funds for children affected by genetic disorders.
How can we help you and your brand?
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Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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