Case Study: DKNY
DKNY is a New York-based fashion house specializing in fashion goods for men and women. It was founded in 1984 by Donna Karan, and is one of the world's best known clothing brands.
Supporting the launch of a new DKNY product.
DKNY were launching a new perfume called 'Stories' which is inspired by New York City - its infinite possibilities, freedom and metropolitan style. The products were to support the marketing campaign for launch and to be used for gifts to influencers and in engagement packs for buyers.
The client wanted products that they could customise with different messages on the same product. The tagline of the campaign was NYMADEME_ and they wanted to add various messages after this slogan, for example NYMADEME_LOVE.
So, finding a print method that gave this flexibility was key. The client also had other requirements for packing and delivery of the products for the campaign and required assorted sizes.