Commonwealth Games: Glasgow 2014
The Challenge
For the 2014 Commonwealth Games in Glasgow, organisers needed a high-quality, on-brand volunteer recognition pack to be distributed to 15,000 volunteers—known as "Clyde Siders."
The items had to celebrate each volunteer’s role in the Games, align with strict brand guidelines, and meet key criteria around sustainability, accessibility, and cultural impact.
The Solution
Fluid delivered a bespoke five-piece merchandise pack that balanced function, sentiment, and standout design. Key items included:
• Two custom wristbands for different volunteer phases, Pantone-matched with moulded and ink-filled details.
• A full-sized sports towel printed with pictograms of Games events, packaged in a branded non-woven bag with a carabiner clip.
• A branded thistle seed packet aligned with the Games mascot, ‘Clyde,’ promoting the ‘Grow Your Own Clyde’ initiative.
• A bespoke soft PVC USB flash drive presented in a custom metal tin, pre-loaded with a personalised thank-you video for each volunteer.
• From sourcing to final delivery, we worked in close partnership with the Glasgow 2014 Organising Committee to ensure every detail upheld the spirit and standards of the Games.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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