Case Study: Commonwealth Games
The Commonwealth Games is a huge international multi-sport event, involving athletes from the Commonwealth of Nations. The event was first held in 1930, and has taken place every four years since. In 2014, it was Glasgow's turn to host the event...
A host of volunteers for the Games - called ‘Clyde Siders’ were the target for this campaign.
Following an in depth tender process, we were asked to design and supply a high quality, attractive and competitively priced merchandise range to be given out as a recognition gift pack to each of the 15,000 Games Volunteers.
We were required to project manage, ensuring efficient and regular communication with the Glasgow 2014 Organising Committee. All merchandise had to align with the Glasgow 2014 Brand and meet Brand Guidelines. As the merchandise was to be designed for the workforce, it was proposed that the merchandise was to carry the Glasgow 2014 Brand Mark; however some designs would feature the smile design taken from the Volunteer 2014 Brand Mark to keep association with the Volunteer 2014 programme.
Glasgow 2014 required 5 individual products to be produced to a high quality with specific requirements.