Case Study: British Athletics
Founded by British Athletics in 2013 as a legacy to the 2012 Olympic & Paralympic Games, the Sainsbury's Anniversary Games (now known as the Müller Anniversary Games) is a world-leading athletics meeting which continues to attract the biggest and best track and field athletes.
The event was to be shown on national TV, with thousands of tickets sold for the event. So a fair few people, we’d say.
British Athletics got in touch and said they needed a range of semi-permanent and portable advertising mediums for their high profile athletics event. As the event was to be televised and also draw large crowds, the products needed a large branding area so they'd stand out and be seen by as many people as possible.