Brit Awards 2017
The Challenge
The Brit Awards after-party is a high-profile event filled with the biggest names in music, and the organisers needed a dessert element that
delivered serious wow factor.
With a tight 10-day turnaround, they required a one-of-a-kind product that was bold, brandable, and—critically—edible.




The Solution
Fluid pitched a range of creative concepts, ultimately landing on custom-printed chocolates featuring the Brit Awards branding—produced with edible ink and moulded to perfection.
Leveraging our sourcing network and rapid approval workflow, we managed the entire process from design to delivery without missing a beat.
Impact
The personalised chocolates were a showstopper. Guests at the after-party loved the custom detail, and the sweet surprise generated positive buzz both at the event and online.
The organisers were thrilled with the final product and its unique contribution to a truly unforgettable night of celebration and brand engagement.









