Case Study: Boohoo
Boohoo is a UK based online fashion retailer, aimed at 16-24 year olds. Describing themselves as "a global brand that never sleeps," Boohoo also runs boohooMAN.com, PrettyLittleThing.com and NastyGal.com. They specialise in own brand fashion and have over 36,000 products - wow!
As an online retailer, the internet plays a key role in marketing activity for Boohoo. What’s a great way to get messages out to 16 - 24 year-olds on the internet..? Yup, social media. The target for this campaign were high profile key influencers in media attending the launch of Boohoo's NastyGal brand (which offers a vintage-style and edgy inspired product range).
We were asked for a product to showcase Boohoo's brand name whilst supporting their marketing outcomes for the launch. They needed a product that was easy to showcase the brand, and would gain traction on social media - with several of the key influencers having a high social following, it was key to the brand's launch success that the product was featured heavily on this platform. Increased social media exposure would hopefully lead to increased revenue generation and raise the profile of this new brand with a key target audience.
With Boohoo working on the press launch in collaboration with another brand, we needed a nice fast lead time on products to ensure all aspects of the event went nice and smoothly.