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Boohoo

The Challenge

Boohoo wanted to support the launch of their NastyGal brand by creating a promotional product that would resonate with 16–24-year-olds, gain traction on social media, and maximise visibility with key influencers attending the launch event.


The challenge was a tight lead time, as the product needed to be ready for the press launch and complement the collaborative event with another brand.

The Solution

Fluid proposed a reusable cotton shopping bag with a large print area to ensure maximum exposure. Our in-house studio designed a range of on-trend phrases such as “Suits You Girl” and “Girl You Got This”, creating a product that was both functional and highly shareable on social media.


The bags were delivered in time for the launch, providing attendees with a stylish, photo-friendly item that amplified Boohoo’s brand messaging online.

 

Impact

The campaign successfully boosted brand visibility and social media engagement:

 

  • Provided reusable, eye-catching merchandise for launch attendees
  • Increased social media exposure with influencer-driven content
  • Delivered on a tight timeline while exceeding quality expectations

Melanie from boohoo.com said:
 "I always use Fluid Branding for my promotional bag needs as they surpass my expectations every time and provide the high-quality products I need, even when we have tight lead times."


The initiative reinforced Boohoo’s brand identity while generating shareable content to reach its target audience effectively.

How can we help you and your brand?

At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality. 

Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.

Otherwise, why not browse our massive range of products, read all about the power of product media on our blog, or give us a cheeky follow on our socials?