AutoTrader
The Challenge
AutoTrader wanted to run a road safety campaign that reflected their core value of being community-minded. They needed promotional products that were both functional and eye-catching to keep road users safe, while also driving social media engagement.
The challenge was twofold: designing products that were useful and visually appealing, and managing the campaign end-to-end, including storage, fulfilment, and delivery to individual competition winners.
The Solution
After the initial planning phase, AutoTrader shortlisted a proposed list of suitable items. Leveraging Fluid’s experience in sourcing bespoke merchandise, we created reflective branded dog leads and backpack covers that were both practical and attention-grabbing.
The products were mailed directly to each winner, giving recipients a thoughtful, useful gift that reinforced the road safety message and strengthened engagement with the brand.
Once manufactured, the items were stored with our warehousing partners until the social media campaign concluded. Then, our production and logistics teams executed a meticulously planned fulfilment phase, sending over 17,000 items to winners’ individual addresses across the UK in under six weeks — all tailored to the client’s specific requirements.
Impact
The campaign successfully combined safety, community engagement, and social media interaction:
- 17,000 branded items delivered in under six weeks
- Winners shared posts of their products in action, driving engagement on social media
- Endorsement from Olympian Victoria Pendleton amplified the campaign message
- Full-service management ensured smooth execution with minimal returns or delivery issues
The initiative demonstrated AutoTrader’s commitment to community and road safety while providing a memorable, useful reward for its audience. Fluid managed the entire campaign from inspiration to fulfilment, exceeding client expectations.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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