Aruba Networks
The Challenge
Aruba Networks needed a branded merchandise solution to support their Enterprise Mobility Summit Tour across six countries in Europe and the Middle East.
The products had to align with the fast-paced, travel-heavy lifestyle of their channel partners and customers, while being practical, engaging, and on-brand.




The Solution
Fluid created The Mobility Survival Kit—a sleek, travel-ready collection of branded items, including portable speakers, a wireless mouse, and a sweet touch of jelly beans, all neatly packaged inside a custom Aruba-branded laptop bag.
Designed for convenience and connectivity, the kit checked every box for relevance, utility, and brand visibility.
Impact
The campaign merchandise delivered on every front. Participants appreciated the functional and thoughtful items, which served as everyday reminders of the Healthy Ireland message. The branded stress balls supported mental wellbeing, while pedometers and bottles helped reinforce hydration and movement goals.
Galway County Council and the Healthy Ireland team were thrilled with the outcome, praising both the product quality and alignment with the initiative’s broader goals.









