Amazon
The Challenge
Amazon’s European corporate division needed sustainable, branded t-shirts for their annual Peak season. With multiple departments managing their own budgets and over 50 locations across the UK and Europe to coordinate, final quantities and size breakdowns were uncertain.
They required a solution that would create unity and brand identity during their busiest period — while remaining cost-conscious and sustainable.
The Solution
Fluid developed a flexible ordering strategy to manage the unknowns. We introduced a structured three-week ordering window, allowing departments to confirm their requirements while enabling us to secure sustainable stock in advance.
Our team handled sourcing, branding, printing, pick and pack, and multi-location distribution, ensuring a smooth rollout despite the logistical complexity.
Impact
Over 6,000 sustainable t-shirts were produced and delivered to more than 50 locations within just three weeks, with 100% arriving on time.
The initiative strengthened team connection during Peak season while supporting both budget and sustainability goals, laying the groundwork for future expansion across additional regions.
How can we help you and your brand?
At Fluid we pride ourselves in delivering consistently high quality promotional merchandise. Our mission is to deliver exceptional customer experiences that are driven by innovation, education, relevance and quality.
Get in touch today to see how Fluid can help alleviate your brand woes. Just fill out the form and one of our Merchandise Consultants will be in touch for a free consultation.
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