The Fluid Branding Artwork Studio

Here at Fluid, we understand that not everyone has their own designer to create their artwork - sometimes your ideas are simply a sketch or an idea. That's why we have our own dedicated Artwork Studio, manned by some of the best designers in the industry - to help bring your project from concept to completion.

From Concept to Completion

We come up with top standard visuals of your promotional merchandise, so you can get a feel for what the finished product will look like, ready to launch into your campaign.

If you're unsure about any of the aspects of your artwork creation, or need a helping hand - don't worry. We're here to make your experience with Fluid Branding as - well, Fluid as can be - so feel free to get in touch and we'll help with any problems you may have. You can reach us by emailing studio@fluidbranding.com.


The Design Team

Marc Barbery

Heading up our studio, Marc has been looking after our clients creative needs for years. His knowledge of branding goods is second to none, and his ability with a mouse in his hand is pure craftsman-like.

Laura Ralph

Laura can virtualise brands and messages onto any product you could imagine, creatively and accurately. Having an uncanny attention to detail, Laura looks after our clients’ brand identities with ease.

Beth Scoble

Quick and creative, Beth’s expert knowledge of industry leading illustration and graphics packages help her to produce top notch client visuals - making her a real asset to the studio team.


Select from the list below to jump to a specific section:

Spot Colour & Full Colour

It's a topic that can cause a great deal of confusion, but understanding the difference between spot colour and full colour artwork can help you to achieve a more accurate quote for your branded merchandise.

Spot Colour

Spot Colour

A spot colour is any colour generated by an ink (pure or mixed) that is printed using a single run - or 100% of a specific Pantone. More simply put, spot colour artwork is made up of solid colours; colours not broken by effects.

Full Colour

Full Colour

Full colour printing allows for any and all possibilities, as long as the resolution is correct (300dpi for print at the size you’re looking to brand at). With this option, gradients of different colours, tints of specific Pantones, highlights, drop shadows, and everything in between are all achievable.

We can always check your artwork to confirm what's possible, but it's best to have an understanding prior to requesting a quotation.

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Fonts and Outlining

In a perfect world, all artwork supplied to us will have any text outlined. This means that the text has been converted into a vector representation of the words, rather than editable text.

The reason for this is that not all computers contain the same fonts - we may not have the same font that is used in your artwork - so the artwork wouldn't appear correctly on our systems. So, we'll need to have the artwork supplied in a vector image format. We can then see what it is meant to look like, and proceed with creating your visual.

Editable Text and Outlined Text

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Accepted File Types

At Fluid Branding we accept EPS and PDF files containing either high resolution (300 dpi) bitmap/raster images for printing digitally, or vector images for other printing methods (screen printing for example).

Vector Images

Vector Files

Vector images are drawn using mathematical points on an x and y axis. These points are joined by lines, which form the outline of a shape. Scaling these images simply reloacates the points used to calculate how the image is shown, so they can be made larger or smaller without losing any detail - to whatever size you need.

Examples of vector file formats: .pdf, .ai, .eps

Raster Images

Raster Files

Raster (or sometimes called Bitmap) images are made up of small squares of colour, called pixels. When scaled up (for example, enlarged to cover a large print area), the pixels are also made larger - this makes the image lose detail, and it becomes 'pixellated'. This is why raster/bitmap images need to be of a high resolution - at least 300dpi (dots per inch).

Examples of raster/bitmap file formats: .jpg, .bmp, .png

If you need your artwork in vector format and do not have access to it, we can arrange for your artwork to be redrawn in vector format. Depending on the complexity of the artwork involved, there may be a small charge for this solution.

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Print & Branding Methods

The following sections contain an explanation of some of the most popular branding methods available for promotional merchandise:

Digital Printing

Digital Printing

Digital Printing is the reproduction of digital images on a physical surface, such as common or photographic paper, cardboard, film, cloth, plastic, vinyl, magnets, or labels - all possible with various desktop and industrial sized printers. The process of Digital Printing allows for blends of colour and tone within your designs instead of resorting to individual flat, solid colours. Digital Printing requires an image resolution of at least 300dpi; anything less will result in a poor quality print and will therefore not be accepted.

Litho Printing

Litho Printing

Much in same way as Digital Printing, Litho Printing allows for full colour prints to various physical surfaces. Litho Printing enables you to personalise many desktop promotional products where large multiple runs are necessary. High resolution artwork is required again for this process (minimum of 300dpi).

Engraving

Engraving

Engraving is a process that requires the incising of a design onto a hard, usually flat surface, by cutting grooves into it. Originally done by hand, this process is now performed using lasers when branding large quantities of promotional products is required. This process does not usually allow for colour, relying on the colour of the product itself to show through.

Screen Printing

Screen Printing

Screen Printing is a printmaking process based on the creation of individual screens for each colour present in a piece of artwork. Artwork for Screen Printing ideally needs to consist of vector images and outlined text so that the separation of each colour is possible. Each screen made then acts as a layer, with each layer printed in order to build up a complete image.

Vinyl Skins

Vinyl Skins

Skins are an innovate product and skins4things skins are made in the UK utilising the latest material, printing and cutting technology; Premium patented 3MTM adhesive vinyl. High quality printing using a 4 colour process. Images can be photographic or vector art. Skins are laminated to lock in the colour and protect the device from everyday scuffs and scrapes. Skins are precision cut for individual devices so they follow the unique contours of each device creating a second skin. Skins are very easy for you or your customers to apply; no creases or air bubbles. Importantly skins are easy to take off. They just peel off leaving no residue or marks on the device.

Embossing

Embossing

Embossing is a process that creates an impression of a design onto a surface that allows for marks to remain once the pressure is released. There are 2 typical varieties of Embossing: Blind Embossing - The design will remain the colour of the product it's being embossed on; Foil Block - Once a design is embossed it's filled with a metallic paint such as gold or silver.

Transfer Printing

Transfer Printing

Transfer Printing is a method of applying an image to a curved or uneven surface. It is most commonly used for printing onto porcelain, but can also be applied to various other surfaces, such as cloth. Transfer Printing allows for designs to include complete digital images (full colour photography) along with vector and/or high resolution bitmap images, which can then be applied to a number of different products.

Embroidery

Embroidery

The process of Embroidery allows for artwork to be recreated by decorating fabric or other materials with designs stitched in strands of thread or yarn using a needle - specialist equipment used for mass production. Pantone References can be provided, however embroiderers use a different colour code based on the threads used, so colours are matched as close as possible. It's best to avoid blends of colour when creating an embroidery and stick to using solid colours.

Moulded

Moulding

Moulding is a process used for products that require the use of various materials to make bespoke items. Soft PVC and recycled plastic, for example, can be set within custom moulds to produce various products. This process can only be achieved successfully with vector-based artwork.

Pad Printing

Pad Printing

Traditionally called tampography or tampo printing, pad printing allows 2D images to be printed onto curved surfaces or 3D objects. The process involves using a rubber silicone pad to collect ink from an etched plate and transferring it to the product. Pad printing is ideal for multiple promotional merchandise uses because it allows many 3D product surfaces to be branded which would otherwise not be possible with printing methods such as screen printing.

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Pantone & Colour Options

If you don’t already have Pantone references, use the colour charts in this section to choose the one that suits your brand colours the best...

PMS100 PMS135 PMS1575 Red 032 PMS214 PMS248 PMS269 PMS277 PMS305 PMS3265 PMS354 PMS397
PMS101 PMS136 PMS1585 PMS1797 PMS215 PMS249 PMS2335 PMS278 PMS306 PMS3275 PMS355 PMS398
PMS102 PMS137 PMS1595 PMS1807 PMS216 PMS250 PMS2345 PMS279 Process PMS3285 PMS356 PMS399
Jaune PMS138 PMS1605 PMS1817 PMS217 PMS251 PMS2655 Reflex PMS307 PMS3295 PMS357 PMS3935
PMS103 PMS139 PMS1615 PMS182 PMS218 PMS252 PMS2665 PMS280 PMS308 PMS3305 PMS358 PMS3945
PMS104 PMS140 PMS162 PMS183 PMS219 Mauve Violet PMS281 PMS309 PMS3248 PMS359 PMS3955
PMS105 PMS1345 PMS163 PMS184 Rubine PMS253 PMS2685 PMS282 PMS310 PMS3258 PMS360 PMS3965
PMS106 PMS1355 PMS164 PMS185 PMS220 PMS254 PMS2695 PMS283 PMS311 PMS3268 PMS361 PMS3975
PMS107 PMS1365 PMS165 PMS186 PMS221 PMS255 PMS270 PMS284 PMS312 PMS3278 PMS362 PMS3985
PMS108 PMS1375 PMS166 PMS187 PMS222 PMS256 PMS271 PMS285 PMS313 PMS3288 PMS363 PMS3995
PMS109 PMS1385 PMS167 PMS188 PMS223 PMS257 PMS272 PMS286 PMS314 PMS3298 PMS364 PMS400
PMS110 PMS1395 PMS168 PMS189 PMS224 PMS258 PMS273 PMS287 PMS315 PMS3308 PMS365 PMS401
PMS111 PMS1405 PMS1625 PMS190 PMS225 PMS259 PMS274 PMS288 PMS316 PMS331 PMS366 PMS402
PMS112 PMS141 PMS1635 PMS191 PMS226 PMS260 PMS275 PMS289 PMS3105 PMS332 PMS367 PMS403
PMS113 PMS142 PMS1645 PMS192 PMS227 PMS261 PMS276 PMS290 PMS3115 PMS333 PMS368 PMS404
PMS114 PMS143 PMS1655 PMS193 PMS228 PMS262 PMS2705 PMS291 PMS3125 Vert PMS369 PMS405
PMS115 PMS144 PMS1665 PMS194 PMS229 PMS2562 PMS2715 PMS292 PMS3135 PMS334 PMS370 Black
PMS116 PMS145 PMS1675 PMS195 PMS230 PMS2572 PMS2725 PMS293 PMS3145 PMS335 PMS371 PMS406
PMS117 PMS146 PMS1685 PMS1895 PMS231 PMS2582 PMS2735 PMS294 PMS3155 PMS336 PMS372 PMS407
PMS118 PMS147 PMS169 PMS1905 PMS232 PMS2592 PMS2745 PMS295 PMS3165 PMS337 PMS373 PMS408
PMS119 PMS148 PMS170 PMS1915 Rhodamine PMS2602 PMS2755 PMS296 PMS317 PMS338 PMS374 PMS409
PMS120 PMS149 PMS171 PMS1925 PMS233 PMS2612 PMS2765 PMS2905 PMS318 PMS339 PMS375 PMS410
PMS121 PMS150 PMS172 PMS1935 PMS234 PMS2622 PMS2706 PMS2915 PMS319 PMS340 PMS376 PMS411
PMS122 PMS151 PMS173 PMS1945 PMS235 PMS2563 PMS2716 PMS2925 PMS320 PMS341 PMS377 PMS412
PMS123 PMS152 PMS174 PMS1955 PMS236 PMS2573 PMS2726 PMS2935 PMS321 PMS342 PMS378 PMS413
PMS124 PMS153 PMS175 PMS196 PMS237 PMS2583 PMS2736 PMS2945 PMS322 PMS343 PMS379 PMS414
PMS125 PMS154 PMS176 PMS197 PMS238 PMS2593 PMS2746 PMS2955 PMS323 PMS3375 PMS380 PMS415
PMS126 PMS1485 PMS177 PMS198 PMS239 PMS2603 PMS2756 PMS2965 PMS324 PMS3385 PMS381 PMS416
PMS1205 PMS1495 PMS178 PMS199 PMS240 PMS2613 PMS2766 PMS297 PMS325 PMS3395 PMS382 PMS417
PMS1215 PMS1505 Warm PMS200 PMS241 PMS2623 PMS2707 PMS298 PMS326 PMS3405 PMS383 PMS418
PMS1225 Orange21 PMS179 PMS201 PMS242 PMS2567 PMS2717 PMS299 PMS327 PMS3415 PMS384 PMS419
PMS1235 PMS1525 PMS180 PMS202 PMS2365 PMS2577 PMS2727 PMS300 PMS328 PMS3425 PMS385 PMS420
PMS1245 PMS1535 PMS181 PMS203 PMS2375 PMS2587 Bleu 072 PMS301 PMS329 PMS3435 PMS386 PMS421
PMS1255 PMS1545 PMS1765 PMS204 PMS2385 PMS2597 PMS2747 PMS302 PMS330 PMS344 PMS387 PMS422
PMS1265 PMS155 PMS1775 PMS205 PMS2395 PMS2607 PMS2757 PMS303 PMS3242 PMS345 PMS388 PMS423
PMS127 PMS156 PMS1785 PMS206 PMS2405 PMS2617 PMS2767 PMS2975 PMS3252 PMS346 PMS389 PMS424
PMS128 PMS157 PMS1788 PMS207 PMS2415 PMS2627 PMS2708 PMS2985 PMS3262 PMS347 PMS390 PMS425
PMS129 PMS158 PMS1795 PMS208 PMS2425 PMS263 PMS2718 PMS2995 PMS3272 PMS348 PMS391 PMS426
PMS130 PMS159 PMS1805 PMS209 PMS243 PMS264 PMS2728 PMS3005 PMS3282 PMS349 PMS392 PMS427
PMS131 PMS160 PMS1815 PMS210 PMS244 PMS265 PMS2738 PMS3015 PMS3292 PMS350 PMS393 PMS428
PMS132 PMS161 PMS1767 PMS211 PMS245 PMS266 PMS2748 PMS3025 PMS3302 PMS351 PMS394 PMS429
PMS133 PMS1555 PMS1777 PMS212 PMS246 PMS267 PMS2758 PMS3035 PMS3245 PMS352 PMS395 PMS430
PMS134 PMS1656 PMS1787 PMS213 PMS247 PMS268 PMS2768 PMS304 PMS3255 PMS353 PMS396 PMS431
PMS432 PMS453 PMS4755 PMS511 PMS533 PMS555 PMS5773 PMS618 PMS661 PMS704 Reflex2X PMS811
PMS433 PMS454 PMS476 PMS512 PMS534 PMS556 PMS5783 PMS619 PMS662 PMS705 Procs2X PMS812
PMS434 PMS4485 PMS477 PMS513 PMS535 PMS557 PMS5793 PMS620 PMS663 PMS706 2992X PMS813
PMS435 PMS4495 PMS478 PMS514 PMS536 PMS558 PMS5803 PMS621 PMS664 PMS707 3062X PMS814
PMS436 PMS4505 PMS479 PMS515 PMS537 PMS559 PMS5747 PMS622 PMS665 PMS708 3202X 8082X
PMS437 PMS4515 PMS480 PMS516 PMS538 PMS5535 PMS5757 PMS623 PMS666 PMS709 3272X 8092X
PMS438 PMS4525 PMS481 PMS517 PMS539 PMS5545 PMS5767 PMS624 PMS667 PMS710 Vert2X 8102X
PMS439 PMS4535 PMS482 PMS5115 PMS540 PMS5555 PMS5777 PMS625 PMS668 PMS711 3542X 8112X
PMS440 PMS4545 PMS483 PMS5125 PMS541 PMS5565 PMS5787 PMS626 PMS669 PMS712 3682X 8122X
PMS441 PMS455 PMS484 PMS5135 PMS542 PMS5575 PMS5797 PMS627 PMS670 PMS713 3752X 8132X
PMS442 PMS456 PMS485 PMS5145 PMS543 PMS5585 PMS5807 PMPS628 PMS671 PMS714 3822X 8142X
PMS443 PMS457 PMS486 PMS5155 PMS544 PMS5595 PMS581 PMS629 PMS672 PMS715 4712X
PMS444 PMS458 PMS487 PMS5165 PMS545 PMS560 PMS582 PMS630 PMS673 PMS716 4642X
PMS445 PMS459 PMS488 PMS5175 PMS5395 PMS561 PMS583 PMS631 PMS674 PMS717 4332X
PMS446 PMS460 PMS489 PMS518 PMS5405 PMS562 PMS584 PMS632 PMS675 PMS718 Black 2
PMS447 PMS461 PMS490 PMS519 PMS5415 PMS563 PMS585 PMS633 PMS676 PMS719 Black 3
W.GRIS1 PMS462 PMS491 PMS520 PMS5425 PMS564 PMS586 PMS634 PMS677 PMS720 Black 4
W.GRIS2 PMS463 PMS492 PMS521 PMS5435 PMS565 PMS587 PMS635 PMS678 PMS721 Black 5
W.GRIS3 PMS464 PMS493 PMS522 PMS5445 PMS566 PMS5815 PMS636 PMS679 PMS722 Black 6
W.GRIS4 PMS465 PMS494 PMS523 PMS5455 PMS5605 PMS5825 PMS637 PMS680 PMS723 Black 7
W.GRIS5 PMS466 PMS495 PMS524 PMS546 PMS5615 PMS5835 PMS638 PMS681 PMS724 Black 22X
W.GRIS6 PMS467 PMS496 PMS5185 PMS547 PMS5625 PMS5845 PMS639 PMS682 PMS725 Black 3 2X
W.GRIS7 PMS468 PMS497 PMS5195 PMS548 PMS5635 PMS5855 PMS640 PMS683 PMS726 Black 4 2X
W.GRIS8 PMS4625 PMS498 PMS5205 PMS549 PMS5645 PMS5865 PMS641 PMS684 PMS727 Black 5 2X
W.GRIS9 PMS4635 PMS499 PMS5215 PMS550 PMS5655 PMS5875 PMS642 PMS685 PMS728 Black 6 2X
W.GRIS10 PMS4645 PMS500 PMS5225 PMS551 PMS5665 PMS600 PMS643 PMS686 PMS729 Black7 2X
W.GRIS11 PMS4655 PMS501 PMS5235 PMS552 PMS567 PMS601 PMS644 PMS687 PMS730 PMS801
C.GRIS1 PMS4665 PMS502 PMS5245 PMS5463 PMS568 PMS602 PMS645 PMS688 PMS731 PMS802
C.GRIS2 PMS4675 PMS503 PMS525 PMS5473 PMS569 PMS603 PMS646 PMS689 PMS732 PMS803
C.GRIS3 PMS4685 PMS4975 PMS526 PMS5483 PMS570 PMS604 PMS647 PMS690 Jaune 2X PMS804
C.GRIS4 PMS469 PMS4985 PMS527 PMS5493 PMS571 PMS605 PMS648 PMS691 116 2X PMS805
C.GRIS5 PMS470 PMS4995 PMS528 PMS5503 PMS572 PMS606 PMS649 PMS692 130 2X PMS806
C.GRIS6 PMS471 PMS5005 PMS529 PMS5513 PMS573 PMS607 PMS650 PMS693 165 2X PMS807
C.GRIS7 PMS472 PMS5015 PMS530 PMS5523 PMS574 PMS608 PMS651 PMS694 W. Red 2X 801 2X
C.GRIS8 PMS473 PMS5025 PMS531 PMS5467 PMS575 PMS609 PMS652 PMS695 1788 2X 802 2X
C.GRIS9 PMS474 PMS5035 PMS5255 PMS5477 PMS576 PMS610 PMS653 PMS696 185 2X 803 2X
C.GRIS10 PMS475 PMS504 PMS5265 PMS5487 PMS577 PMS611 PMS654 PMS697 485 2X 804 2X
C.GRIS11 PMS4695 PMS505 PMS5275 PMS5497 PMS578 PMS612 PMS655 PMS698 Rubine 2X 805 2X
PMS448 PMS4705 PMS506 PMS5285 PMS5507 PMS579 PMS613 PMS656 PMS699 Rhoda 2X 806 2X
PMS449 PMS4715 PMS507 PMS5295 PMS5517 PMS580 PMS614 PMS657 PMS700 239 2X 807 2X
PMS450 PMS4725 PMS508 PMS5305 PMS5527 PMS5743 PMS615 PMS658 PMS701 Mauve 2X PMS808
PMS451 PMS4735 PMS509 PMS5315 PMS553 PMS5753 PMS616 PMS659 PMS702 2592 2X PMS809
PMS452 PMS4745 PMS510 PMS532 PMS554 PMS5763 PMS617 PMS660 PMS703 Violet 2X PMS810

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