Our Policies

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Ethical Policy
CSR Policy
Environmental Policy
Samples Policy
Modern Slavery Statement

Ethical Policy & Code of Conduct


Fluid Branding believes that it is important to behave in a socially and ethically exemplary way. We believe that we are responsible for the people who take part in the production and support of our products and services worldwide. We believe that people whose work contributes to our success should not be deprived of their basic human rights, nor be forced to suffer physically or mentally from their work in any way.


Fluid Branding expects employers to respect fundamental human rights, to treat their workforce fairly and with respect. In order to make our position clear to our own staff, our suppliers and any other affected parties, we have documented an Ethical Policy.


This directive is applicable to Fluid Branding operations as well as Fluid Branding suppliers. All Fluid Branding suppliers are also requested to sign an Ethical Trading Initiative (ETI) Base Code of Conduct.



1.1 There is no forced, bonded or involuntary prison labour.
1.2 Workers are not required to lodge “deposits” or their identity papers with their employer and are free to leave their employer after reasonable notice.



2.1 Workers, without distinction, have the right to join or form trade unions of their own choosing and to bargain collectively.
2.2 The employer adopts an open attitude towards the activities of trade unions and their organisational activities.
2.3 Workers representatives are not discriminated against and have access to carry out their representative functions in the work place.
2.4 Where the right to freedom of association and collective bargaining is restricted under law, the employer facilitates, and does not hinder, the development of parallel means for independent and free association and bargaining.



3.1 A safe and hygienic working environment shall be provided, bearing in mind the prevailing knowledge of the industry and of any specific hazards. Adequate steps shall be taken prevent accidents and injury to health arising out of, associated with, or occurring in the course of work, by minimising, so far as is reasonably practicable, the causes of hazards inherent in the working environment.
3.2 Workers shall receive regular and recorded health and safety training, and such training shall be repeated for new or reassigned workers.
3.3 Access to clean toilet facilities and to portable water, and, if appropriate, sanitary facilities for food storage shall be provided.
3.4 Accommodation, where provided, shall be clean, safe, and meet the basic needs of the worker.
3.5 The company observing the code shall assign responsibility for health and safety to a senior management representative.



4.1 There shall be no new recruitment of child labour.
4.2 Companies shall develop or participate in and contribute to policies and programmes which provide for the transition of any child found to be performing child labour enable her or him to attend and remain in quality education until no longer a child; “child” and “child labour” being defined in the appendices.
4.3 Children and young persons under 18 shall not be employed at night or in hazardous conditions.
4.4 These policies and procedures shall conform to the provisions of the relevant ILO standards.



5.1 Wages and benefits paid for a standard working week meet, at a minimum, national legal standards of industry benchmark standards, whichever is higher. In any event wages should always be enough to meet basic needs and to provide some discretionary income.
5.2 All workers shall be provided with written and understandable Information about their employment conditions in respect to wages before they enter employment and about the particulars of their wages for the pay period concerned each time that they are paid.
5.3 Deductions from wages as a disciplinary measure shall not be permitted nor shall any deductions from wages not provided for by national law be permitted without the expressed permission of the worker concerned. All disciplinary measures should be recorded.
5.4 We recommend that all workers with the same experience and qualifications receive equal pay for equal work.



6.1 Working hours comply with national laws and benchmark industry standards, whichever affords greater protection.
6.2 In any event, workers shall not on a regular basis be required to work in excess of 48 hours per week and shall be provided with at least one day off for every 7 day period on average. Overtime shall be voluntary, shall not exceed 12 hours per week, shall not be demanded on a regular basis and shall always be compensated at a premium rate.



7.1 There is no discrimination in hiring, compensation, access to training, promotion, termination or retirement based on race, caste, national origin, religion, age, disability, gender, marital status, sexual orientation, union membership or political affiliation.



8.1 To every extent possible work performed must be on the basis of recognised employment relationship established through national law and practice.
8.2 Obligations to employees under labour or social security laws and regulations arising from the regular employment relationship shall not be avoided through the use of labour-only contracting, sub-contracting, or home-working arrangements, or through apprenticeship schemes where there is no real intent to impart skills or provide regular employment, nor shall any such obligations be avoided through the excessive use of fixed-term contracts of employment.



9.1 Physical abuse or discipline, the threat of physical abuse, sexual or other harassment and verbal abuse or other forms of intimidation shall be prohibited.



This document outlines Fluid Branding's intent to work in a responsible and sustainable way. It sets out the policies which guide our operation and our overall approach to the five key areas of sustainable business: People, Communities, Ethics, Environment and Quality. CSR and Sustainability are terms used often, and often misunderstood. They are also fast-moving concepts - subject to continuous change as global understanding of these areas improves and the bar is raised higher. Because of this, we do not claim to have all the answers. However, we do believe we have the right attitude and the very best intentions - and firmly commit our business always to change and improve whenever new ideas show us better ways of working. When our clients work with Fluid Branding we will ensure they can trust us to provide quality, effective services and solutions - all safely delivered within the parameters of this policy, protecting both their brand reputation and ours.


    Fluid Branding is passionate about its people and believes strongly that we can only meet our business objectives through a well-trained, empowered and motivated workforce who also enjoy working with us. We aim to be a fair and respected employer, one valued by its employees.

    Our commitment:

    "Fluid Branding will offer fair and equal employment opportunities for all - regardless of gender, race, religion, or age. We will provide a good quality working environment, with comfortable facilities, the most appropriate technology and equipment, and individual attention to career planning and support. We will always provide the right level of health and safety equipment and training. We aim to not just meet, but exceed, the necessary legislation. We will communicate properly our company aims, values and objectives, and consult our people about all relevant issues."


    We intend to operate our business always to the highest standards. This also affects our behaviour in respect of the community in which we operate and other organisations with which we come into contact. In our local area, we will seek actively to be involved in community projects and initiatives, business mentoring and charity contributions, to extend our value to the local economy and community. We will engage constructively and shape our activities so that our business is always regarded as a valued and listening contributor to local life.

    Our commitment:

    "Fluid Branding view our local community as an asset and one in which we should fairly invest and give-back to through wide-ranging means. Ultimate measurement is demonstration that our community is enhanced as a result of the Fluid Branding business operating within it."


    We will apply the highest possible business ethics in all our supplier relationships focussing on integrity, professionalism and standards. An important aspect of our work involves buying materials in overseas marketplaces. Wherever we buy, we will apply the same high standards that we apply to our own local operation plus additional diligence in relation to the pertinent additional risks.

    Our commitment:

    "All Fluid Branding personnel responsible for supplier relationships shall be trained in and abide by the Chartered Institute of Purchasing and Supply 'Personal Code of Ethics'. All Fluid Branding suppliers shall have completed and passed the Fluid Branding 'EEQ (Ethical, Environmental & Quality) Commitment' prior to achieving 'approved supplier' status. The Ethical element of this commitment will work towards standards outlined within the SA8000 accreditation by Social Accountability International, the leading international benchmark for ethical compliance. Further, random audit programmes shall be undertaken by both Fluid Branding and independent, accredited and recognised bodies, to ensure information contained within the 'EEQ Commitment' is executed satisfactorily."


    Fluid Branding seeks to operate its business in a sustainable way, which minimises our impact on the environment. We operate a process of continuous improvement that reacts quickly to new advice and will seek always to apply the most up to date standards.

    This takes account of several factors. Internally the approach manifests itself through the intelligent and minimal use of resources such as energy and water and effective waste handling, promoting multi-material recycling with zero-tolerance to landfill.

    Externally we shall ensure that product suppliers hold similar values and have a process-driven approach in this area. We shall then consult with clients on environmentally positive alternatives when developing merchandise programmes as well as ensuring a continual focus with transport partners on programmes to reduce emissions impact.

    Our commitment:

    "Fluid Branding will work to the standards of ISO 9001, the internationally accepted standard for development and execution of an effective Quality Management System."


    Fluid Branding recognises Quality is the cornerstone of our business. Without the provision of a quality service and quality products we will not have a sustainable business.

    Our commitment:

    "Internally, all Fluid Branding managers will have quality-orientated SMART objectives for their departments, which shall be regularly reported, analysed and reviewed. Product sourcing quality comprises both Quality Assurance and Quality Control. QA is the "designing-in" of quality prior to manufacture through the pertinent testing of a particular product to relevant standards. QC is the post-manufacture control of this, minimising the risk of sub-quality product reaching consumers. Audit logs of QA and QC checks employed will be maintained for all sourcing activity."

Environmental Policy

This policy applies to all operations at our office in St Austell, Cornwall UK.

Fluid Branding Limited supplies promotional merchandise to all business sectors with principal markets in the UK and central Europe. We recognise that all our activities interact and have an effect on the environment and are committed to minimising adverse impacts and improving process efficiency. In particular, this will be achieved through our commitment to:

  • Compliance or to exceed applicable environmental legislation.
  • Strive for continual improvement and to review potential environmental impacts of all activities in the supply of promotional merchandise.
  • Commit to the reuse and recovery of waste, as opposed to disposal wherever possible.
  • Strive for continual improvement in environmental performance through setting objectives and targets in selection of new and developing product ranges.
  • Ensure staff and contractors are aware of environmental performance requirements and are trained and competent in environmental matters.
  • Influence suppliers, contractors and other business partners to adopt environmental best practices or subscribe to equivalent environmental standards.
  • Engage in dialogue with suppliers to encourage their participation in environmental best practice.
  • Communicate and engage in dialogue with interested parties.
  • Produce an annual environmental report to set out progress to employees, regulators, customers, suppliers and other interested parties.

This policy is communicated to all employees and every employee has an individual responsibility to help meet the requirements of this policy. All are invited to contribute ideas for better practices.

In addition Fluid Branding Limited acts in accordance with 'Motion 144 - Ethical Trading' (as raised at the UNISON Conference 2004) linked with sustainable development which addresses the following aspects: improvement of the quality of life, social justice and equitable conditions of trade, not to overtax the environment, husbanding of resources and active popular participation.

Matt Franks and Miles Lovegrove - Directors

February 2014

This document is publicly available on request.

Samples Policy

In most cases, products that are on our website can be supplied as working or dummy samples.

Having a sample can give you a better idea of the end product, and help with the decision making process. They are available at your request.

If you place an order with us, in most cases we can provide a sample free of charge.

If a period of 30 days has passed and you have not placed an order with us we will then invoice you for your samples.

Certain high value items will still be charged for even if an order has been placed.

Our products come from the UK, Europe and the Far East and as such not all samples are returnable. This is due to high logistics and shipping charges.

Samples are charged at their base price rate (plus VAT), plus £9.95 delivery.

Please note, you can only purchase a maximum of 5 samples of a particular item at any one time. If you have additional sample requirements, please contact our sales team on 0345 634 2935. Any additional purchases beyond this limit will be refunded to the buyer.

Delivery is based on a UK address. Please contact us for samples outside the UK.

We're WEEE Compliant

Our WEEE registration number is - WEE/CB4238XX.

WEEE stands for Waste Electricals and Electronic Equipment. If you are a producer of electrical equipment you are required by law to join a compliance scheme.

Statement Against Slavery and Human Trafficking


This statement is made on behalf of Fluid Branding Ltd pursuant to section 54(1) of the Modern Slavery Act 2015 (‘The Act’) and constitutes our Anti-Slavery and Human Trafficking Statement for the financial year ended July 2018.

Fluid Branding Ltd is committed to social and environmental responsibility and at all times tries to ensure that our supply chains are free from forced labour slavery and human trafficking.

Organisation Structure

Fluid Branding Ltd is one of the UK’s largest distributors of promotional merchandise. We have offices across the UK, Ireland, Malta and Amsterdam as well as a US Partnership.

Supply Chains

Our supply chains include the sourcing and distribution of promotional products and apparel suitable for all promotional marketing requirements.

Our Policies on Slavery and Human Trafficking

We are committed to ensuring that there is no modern slavery, servitude and forced compulsory labour or human trafficking in our supply chains or in any part of our business. Our Anti-Slavery policy reflects our commitment to acting ethically and with integrity in all our business relationships and to implementing and enforcing effective systems and controls to ensure slavery and human trafficking is not taking place anywhere in our supply chains.

Due Diligence Processes for Slavery and Human Trafficking

We are confident that we have a robust system for monitoring our supply chain and we have a zero tolerance for any factory that may be found to be engaged in human trafficking and slavery.

We require our suppliers to abide by our code of conduct. We also conduct factory inspections and audits, which include criteria related to unacceptable labour practices embodied in the Act.

As part of our initiative to identify and mitigate risk we have in place systems to:

  • Identify and assess potential risk areas in our supply chains
  • Mitigate the risk of slavery and human trafficking occurring in our supply chains
  • Monitor potential risk areas in our supply chains
  • Encourage the reporting of concerns and the protection of whistle blowers

Risk Assessment

We consider that the main areas at risk of Modern Slavery at Fluid Branding Ltd are our workforce, subcontractors and suppliers, and that the risk of Modern Slavery occurring in any of these areas is being proactively managed through the efforts of the Anti-Slavery Compliance Team and the measures described in this Statement.

Supplier Adherence to our Values

We have a zero tolerance to slavery and human trafficking. To ensure all those in our supply chain and suppliers comply with our values or ethics we have in place a supply chain compliance programme.

We have a dedicated compliance team, which consists of involvement from the following departments:

  • Procurement
  • Human Resources

Further Steps

We will continue to keep under review our internal processes to identify what further steps can be taken to ensure that our obligations under the Act are met and that our Anti Slavery Policy is effectively implemented and complied with, so as to ensure that there is no slavery or human trafficking in any part of our business.

Some of the specific measures we are considering include:

  • Enhancing our employee verification checks to minimise the risk of slavery
  • Continuing to review our procurement processes to consider what, if any, adjustments might be made to further reduce the level of risk of slavery and human trafficking in our supply chains
  • Considering what KPIs may be appropriate for us to adopt

This document outlines Fluid Branding's various policies. For our Terms & Conditions, please click here.