Nicki White

Senior Merchandise Director, London Office

What do you do (in one line)?  When I am not helping big brands with their marketing campaigns, I am entertaining my 1 and 3-year-old 

Favourite promotional product? Umbrella

I grew up in... The New Forest

Childhood ambition? To be an air hostess!

Favourite song/band? I only get to listen to 'Baby Shark' nowadays

Pet hate is... When people don’t use the recycle bin properly 

Favourite saying/catchphrase?  Just be yourself!

e: [email protected]

t:0345 634 2935

Nicki has recently joined Fluid, with over 10 years experience in the promotional merchandise industry. She is very interested in sustainability - environmental and social. Nicki likes to buy local and from social enterprises where she can, she practices this in her working life too and aims to create the lowest impact on the environment while also taking into consideration budgets and lead times. Prior to having children, Nicki lived in London for 7 years and very much made the most of all the wonderful bars, restaurants, theatres and the odd day festival. She now lives in a tiny village in the countryside and misses Uber Eats and Deliveroo a lot.