You may not realise it, but typography plays a huge role in developing a strong brand identity. Our brains subconsciously associate different emotions with different fonts. Each font, depending on a handful of contributing factors, has the ability to convey a different message - so it is key to pick the right one to represent your brand correctly.

How do you pick the right font for your brand? Check out the psychology behind typeface below...

...and that's not all! Download our fantastic new guide 'Top Tips For Picking The Right Font For Your Business', so you can stay ahead of the design game!

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