Christmas Presents

Christmas campaigns are your chance to stand out from the crowd and increase your reach. Take a similar approach to your competitors and you're simply adding a room full of people having the same conversation.

So how can you get your brand name on everybody's lips this festive season? We've gathered a number of marketing ideas to get people talking.

Host An Event

A live event is an effective way to capture the attention of your clients and prospects. This could be a Christmas-themed event, or more corporate and structured around business development. It could be the perfect opportunity to launch a new product or promotion.

Getting your loyal clients and potential clients to meet you to face to face provides a great chance for them to get even more familiar with your brand.

You might also want to think about hosting a workshop or webinar to share your professional expertise. Christmas is the season of goodwill so you may want to consider raising money for your chosen charity at your event.

If you've never organised a corporate event before, don't be put off. Tailor it around you're your business goals and target audience and plan for all eventualities.

Take a look at Fluid Branding's range of fantastic branded Christmas products.

Launch a PR Campaign

A considered PR campaign can help earn you valuable links and citations from credible media outlets. Gaining positive press coverage at any time is like free advertising, but at Christmas it's like gold dust.

The key to a strong PR campaign is identifying the newsworthy angle of your idea. Without that, you will struggle to get very far. The angle will also determine your approach, for example if you're targeting local or national media, print, TV or radio.

Consumers are more media-savvy than ever before and are more likely to put their trust in an editorial than traditional advertorials. Press coverage not only gets the word out about your brand but is likely to convince potential new customers to find out more about you and start to engage.

In the build-up to your campaign, it's vital to ensure that all of your messaging is aligned, from your website and social channels to your promotional material.

Invest in Promotional Merchandise

Small company giveaways are an effective way to thank your customers for their business throughout the year and simultaneously reinforce your brand message.

Something your recipient can use more than once will have a greater impact than a one-off gift. You can provide everything from pens to professionally branded clothing, putting your company name and contact details at your customer's fingertips for months to come.

Don't be fooled into opting for cheap and cheerful products, though, as they are a false economy. With branded goods, you get out what you put in, so it's important to go for good-quality products. A shoddy branded product is going to do more harm than good in the long run. The more creative you are with your gifts the better. It may even lead to them sharing about it on social media, earning your brand even more limelight.

Take a look at Fluid Branding's wide range of branded promotional products.

Organise a Publicity Stunt

For B2C brands, publicity stunts are an amazingly effective way to raise brand awareness, defy expectations and step up your game. They give you the chance to engage with your potential customers in the flesh and let them know what you're all about.

However, it's really important that you consider your idea and all possible eventualities before you leap into action. Media stunts have the potential to leave a powerful lasting impression and earn you engaging user-generated content and valuable press coverage.

Last month, The London Dungeon sent a hearse with funeral flowers reading ‘RIP GBBO' to the BBC headquarters to mark the end of the Great British Bake Off. It gauged the nation's mood and captured their attention perfectly and thanks to the simple but effective approach gained press coverage across the country.

Conclusion

These are just a few ways to improve your reach this festive season. With a true understanding of your customers and a solid PR plan, the sky's the limit.