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Why is Branding Important?

Branding is a central part of any business, be it personal, large, small, B2B or e-commerce. It gives your customers the information they need to decipher what your business offers; they understand what to expect from your products or services and what differentiates you from competitors, giving you the edge.

Your brand shows people who you are and who you want to be. It can convey a multitude of things to current and future customers, including how experienced you are, the cost of your product or service, the quality of your product or service, as well as your company’s characteristics and ethics.

Four Questions to Ask Yourself to Help Define Your Brand

There are a number of things you should think about and consider before going full steam ahead in forming your brand. Answering the following four questions will help to inform what your logo will look like, what your brand message will be, what your brand’s voice will sound like and help to decide the key design elements for your visuals.

1) What is your business’s mission?

Decide what it is exactly that you want your company to achieve and define your goals for the business.

2) What’s your business’s unique selling point and what are the benefits of your products and services?

It’s good to ask yourself these questions in relation to both your business on its own, and in relation to your competitors. Consider what makes your business so special and define the best features and benefits of your products or services.

3) What do your customers or potential customers already think about your business?

Although you may know your own business inside out, it doesn’t necessarily mean that your customers or potential customers know or understand it. Do your research to find out what these audiences and groups already know about your business — this groundwork will help with moulding your branding. It will also be a good test to find out whether your opinion of your company matches that of your customers. If it doesn’t, you may want to rethink your output, to align it to your aims. This type of market research is extremely valuable for business owners.

4) What qualities would you like to be associated with your business?

Sit down and define what qualities you want your brand and business to demonstrate: whether you want to be described as modern or traditional, corporate or relaxed, all the way to fun, approachable or cutting-edge. There are so many ways to describe your business, so identify your priorities and use these to help define your brand and visuals.

Once you’ve nailed down an awesome brand that reflects your business perfectly, let us know! We’d love to help get your brand out there to new audiences with promotional materials and branded merchandise.