The Newsroom

Welcome to the News Room, where we regularly post updates and articles on all things promotional. Whether it's an exciting new product that we're launching, hints and tips on how to get the most out of your promotional merchandise, or some exciting Fluid Branding news, you're sure to find it here.

Select one of the articles below, or use the category menu on the right to find what you're looking for...

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Climbing steps

Defining your business or personal brand isn’t the easiest of journeys and self-doubt can creep in, causing all manner of delays and problems along the way. Although the process may be difficult and time-consuming, it is well worth going through before embarking on the creation of any form of visual materials or promoting yourself to customers.

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Posted in The Fluid Blog and Resources by Gemma Richards

(20/07/2017 10:00)

Matt's trip to Kenya

Fluid Branding's CEO Matt Franks recently embarked upon a volunteer trip to Kenya with a view to helping those in need. Here, he reflects upon his eye opening experiences, and conveys an image we can all learn from...

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Posted in The Fluid Blog and Press Releases by Matt Franks

(19/07/2017 12:00)

Conference

Attending and hosting events can be a very effective way to market a brand to both consumers and other businesses, but maximising your success can be a challenge. With numerous things to consider in the planning stage and lots of potential competitors in attendance, marketers need to think ahead and integrate other promotional tactics to make the most out of events.

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Posted in The Fluid Blog by Gemma Richards

(13/07/2017 10:00)

Value of a Logo

Check out this new infographic from Fluid Branding that details how much some brands paid for their logos - and how much they're worth today!

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Posted in The Fluid Blog and Infographics by Tom Mercer

(29/06/2017 11:00)

Questions

Those who have gone through a brand redesign before will tell you that it is rarely an easy journey. When done well, however, it is a worthwhile one. Unfortunately, brand redesigns are often complicated and take many revisions between designer and business – or agency and client – before you reach the final product.

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Posted in The Fluid Blog by Tom Mercer

(29/06/2017 10:00)

What better way to kick off June than to launch Fluid Branding's first London based Merchandise Show?

That's why on Thursday 1st June, Stables Market in Camden - where Fluid has its London office - marketeers flocked to The London Merchandise Show 2017...

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Posted in The Fluid Blog and Press Releases by Gemma Richards

(20/06/2017 10:00)

Typography in Branding

You can make or break your brand with typography, and we're here to show you how with this fantastic infographic....

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Posted in The Fluid Blog and Infographics by Tom Mercer

(15/06/2017 10:00)

Festival Tickets

Festival season is fast approaching and it’s a prime time for businesses and marketers to start promoting themselves! With thousands of people across the globe attending at least one festival this summer, music, food and live events are the perfect place for businesses to get noticed, and there’s no better way to make current and potential customers happy than by giving out cool freebies.

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Posted in The Fluid Blog and Product Inspiration by Tom Mercer

(08/06/2017 10:00)

London Tech Week

As one of the UK’s biggest technology shows, London Tech Week is showcasing another inspirational festival from 12th–16th June 2017. This year’s conference will feature a whole host of new live events across the city to provide networking opportunities, open up discussions within the tech and business industries and celebrate the very best in contemporary tech.

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Posted in The Fluid Blog by Tom Mercer

(01/06/2017 10:00)

Political Colours

With the UK’s snap election taking place next month, our nation’s political parties have been out in full force on the campaign trail in an effort to win voters over and promote their manifestos. Public opinion can be swayed by the smallest details, even a political party’s branding and campaign designs. We’re taking a look at the four key players in the 2017 election – the Conservatives, Labour, the Liberal Democrats and the Green Party – to see how each of them is using personal branding and design within their campaign materials and literature.

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Posted in The Fluid Blog by Gemma Richards

(25/05/2017 10:00)

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