Where did everyone go?
It’s easy to see that everyone’s daily routine has radically changed and is likely to stay that way for some time to come. It’s also pretty clear that businesses need to adapt in light of this. Getting your brand noticed, for example, with posters along underground escalators, or pasted on the back of buses, will have a very limited effect if the daily commute is virtually redundant. With the lockdown in full swing, there are currently no promotional events where you can tempt potential customers to sample your products or services.
So where is everyone, and how can you give your brand maximum exposure? Most of us are at home, whether still able to work, or just biding our time waiting out the lockdown. Either way, we are at home, surrounded by our own bits and bobs. Clearly we all understand the power of technology and will be making the most of on-line advertising opportunities, but how can you make your brand stand out from the rest?