On 8 July 2020, Oxford University’s Leverhulme Centre for Demographic Science, published a study, with the message: “Cloth face coverings, even homemade masks made of the correct material, are effective in reducing the spread of COVID-19 – for the wearer and those around them” and warned “face masks and coverings work – act now”.
So, not only are reusable cloth masks proven to be effective in reducing the spread of COVID-19. They are better for our wider environment by helping to reduce the amount of plastic waste we produce and then discard or ultimately have to incinerate. They can also work out cheaper than providing single use masks for your entire workforce. The cloth face mask also offers up lots of potential for brands to be seen in a positive way in our post lockdown world.
So, as a responsible brand you can encourage sustainability and safety with the use of cloth face masks.