How to plan the perfect pop-up campaign

Pop-up campaigns have become a highly 'pop'-ular way for brands to interact with their consumers in a low cost, unique way. However, to make sure you and your clients get the most out of your pop-up campaign, there are a few things to consider.

How to plan the perfect pop-up campaign
How to plan the perfect pop-up campaign

Aim

What do you want to gain from your pop-up campaign?

Whatever the goal is, fit the concept of the campaign around this and ensure that you focus on presenting your unique selling point. You want to be able to create a memorable experience for people yet still promote your brand! 

Time and location

How long do you want your pop-up campaign running for?

This is important when planning your campaign as if you choose to be around for a short period of time, it gives greater exclusivity, but may mean that you are left with unsold stock! A way to solve this issue is by knowing beforehand roughly how busy the location will be on the days you are planning to go. This is also when the choice of location is significant. You need to be in an area that will maximize your sales! Whether that is in a shopping centre, at a certain event or just on the street!

Ideas and clients

Who are you wanting to attract to your pop-up campaign?

You want to make sure that the campaign builds a buzz for the consumer, so you need to know the type of consumer you want coming to the campaign (new or existing), your ideas and concepts need to engage them in a fun and different way! A well-known pop-up campaign that takes captivating the customer to a new level is the Coca-Cola truck which has had over 2 million people visit it each year!

Merchandise

The key to a good pop-up campaign is the use of merchandise! By correctly choosing merchandise to fit the campaign, it will ensure that the promotion of the business is heightened. A major seller are t-shirts that are customized for your brand. Although they may use a bit more of your budget, they are a guaranteed success and allow customers to have a constant reminder of your brand and the event! To keep up with the advancement of technology why not use branded power banks? They are a modern, original product that will be frequently used, allowing you to repeatedly show off your brand. You can even go one step further and show your customers how your business is eco-friendly, by using power banks made out of bamboo. Sustainable merchandise doesn't stop there! Using our branded green and good, Fairtrade bags or ecoffee cups will undoubtedly impress your customers and will give your brand a chance to highlight how you support eco-friendly principles!

Hopefully, these tips will help you with planning your next pop-up campaign. However, if you still need some advice our promotional merchandise experts are always happy to help! Just fill out the form below and we'll work with you to make sure that your pop-up campaign is the best it can be!