Corporate Merchandise Solutions for Aruba Networks

Aruba Networks Logo

The Brief:

A long-standing client of Fluid Branding, Aruba Networks run promotions continuously, for which we provide an online merchandise store. This allows Aruba's staff and their multi-national reseller network to order merchandise products for use at events and face-to-face with clients. The regularly refreshed range needs to be practical, high quality and well suited to the tech and communications industry.

We also work with Aruba on individual campaigns for events such as their Enterprise Mobility Summit Tour. We were asked to create a group of products suited to the travelling lifestyle of their channel partners.

Target Market: Telecoms Channel Partners & Customers

Product(s) Used / Merchandise Product Scopes:

We presented our clients with a range of product options for Mobility Survival Kits for their Mobility Summit tour, which covered six countries in Europe and the Middle East. The chosen products given to the channel partner delegates were a laptop bag, portable mouse, speakers and jelly beans.

Campaign Result:

The Mobility Survival Kits have been a great success with Aruba's channel partners who remarked on the genuine usefulness of the products, as well as their quality.

Consequently, Aruba Networks' marketing team have been delighted with the results, and we are working with them on future campaigns.

The use of a bespoke online merchandise store for the company removes the burden of needing to arrange their own warehousing, ordering and dispatch systems, allowing them to concentrate on what they do best.

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Aruba Networks Merchandise
Aruba Networks Merchandise